{"title":"Home page","description":null,"products":[{"product_id":"purc-keratin-treatment-formula-1000ml-12","title":"PURC Brazilian Keratin Treatment 12% Very Resistant Hair 1000ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 12% Very Resistant Hair 1000ml\u003c\/h3\u003e\n\u003cp\u003eTransform very thick, coarse and resistant hair with PURC Brazilian Keratin Treatment 12% Very Resistant Hair 1000ml. This professional treatment combines a powerful traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful resistant hair straightening: Includes a professional 12% methanal formula activated by heat to substantially reduce tight curl and volume.\u003c\/li\u003e\n\u003cli\u003eProfessional results lasts up to six months: Includes Methanal and Dimethicone to support enduring straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cmeta charset=\"UTF-8\"\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This maximum strength 12% treatment is for thick, coarse, coily and highly resistant hair that does not respond sufficiently to gentler options. It delivers the decisive curl reduction associated with a traditional Brazilian blowout, supported by Keratin, humectants, conditioners and silicones for softness and shine. Choose it for powerful straightening, not light smoothing.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 100%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 38.17181%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 60.848923%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 38.17181%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 60.848923%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 38.17181%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 60.848923%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 38.17181%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 60.848923%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 38.17181%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 60.848923%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVery thick, coarse or highly resistant hair\u003c\/li\u003e\n\u003cli\u003eTight curls, coils and difficult to straighten textures\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring substantial curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 1000ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 12% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 12% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is PURC’s strongest option for substantial curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose the 12% formula instead of PURC 5% or 8%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 12% when very coarse, tightly curled or resistant hair needs maximum strength. Choose 5% for wavy to moderately curly hair or 8% for thick, resistant curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 12% mean the treatment contains 12% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740196528444,"sku":"","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_12_Very_Resistant_Hair_1000ml.jpg?v=1787969002"},{"product_id":"purc-keratin-treatment-formula-1000ml-8","title":"PURC Brazilian Keratin Treatment 8% Resistant Hair 1000ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 8% Resistant Hair 1000ml\u003c\/h3\u003e\n\u003cp\u003eTransform coarse, curly, thick and resistant hair with PURC Brazilian Keratin Treatment 8% Resistant Hair 1000ml. This professional treatment combines a strong traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong resistant hair straightening: Includes a professional 8% methanal formula activated by heat to substantially reduce curl and unwanted volume.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This strong 8% treatment is designed for coarse, curly, thick and resistant hair that does not respond sufficiently to gentler options. It provides greater curl and volume reduction than PURC 5% without moving directly to the maximum strength 12% formula for very thick, coarse and coily hair. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.806603%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.101859%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.806603%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.101859%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, curly, thick or resistant hair\u003c\/li\u003e\n\u003cli\u003eDefined curls and textures that are difficult to straighten\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring considerable curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eHair that needs more straightening strength than the PURC 5% formula provides\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 1000ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 8% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 8% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 8% provides strong curl, frizz and volume reduction for coarse, curly, thick and resistant hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 8% instead of the 5% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 8% when coarse, curly, thick or resistant hair requires more strength than PURC 5%, but does not need the maximum 12% formula intended for very thick, coarse and coily hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 8% mean the treatment contains 8% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740200984892,"sku":"","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_8_Resistant_Hair_1000ml.jpg?v=1787985657"},{"product_id":"purc-keratin-treatment-formula-1000ml-5","title":"PURC Brazilian Keratin Treatment 5% Wavy Hair 1000ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 5% Wavy Hair 1000ml\u003c\/h3\u003e\n\u003cp\u003eSmooth and straighten wavy, frizzy to curly hair with PURC Brazilian Keratin Treatment 5% Wavy Hair 1000ml. This professional treatment combines a traditional heat activated formula with Hydrolyzed Keratin for visible curl reduction, lasting frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular with clients wanting more than temporary surface smoothing without choosing its stronger resistant hair formulas. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVisible curl and wave reduction: Includes a professional 5% methanal formula activated by heat to create straighter, smoother and more manageable hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring smoothness, frizz control and easier styling.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003c\/li\u003e\n\u003cli\u003eProfessional value: Includes 1000ml of treatment for multiple salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This 5% treatment is designed for wavy, frizzy to curly hair that needs noticeable straightening without the additional strength intended for coarse or highly resistant textures. It provides more intensive curl reduction than the 0% formaldehyde free formula while remaining below the 8% and 12% resistant hair options. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 36.094039%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 62.814423%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 36.094039%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 62.814423%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWavy, frizzy to curly hair\u003c\/li\u003e\n\u003cli\u003eLoose to moderate curls requiring visible curl reduction\u003c\/li\u003e\n\u003cli\u003eHair needing more than temporary surface smoothing\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment without choosing a resistant hair formula\u003c\/li\u003e\n\u003cli\u003eHair that does not require the strength of PURC 8% or 12%\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 1000ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 5% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. The PURC 0% formula may be more appropriate for fine, damaged, bleached or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 5% make wavy or curly hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 5% provides noticeable wave, curl, frizz and volume reduction for wavy, frizzy to curly hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 5% instead of the 0%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 5% when wavy, frizzy to curly hair needs more straightening than the 0% formula provides but does not require the stronger 8% or maximum strength 12% resistant hair formulas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 5% mean the treatment contains 5% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740209373500,"sku":"","price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_5_Wavy_Hair_1000ml.jpg?v=1787990173"},{"product_id":"purc-keratin-treatment-formula-1000ml-1","title":"PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml\u003c\/h3\u003e\n\u003cp\u003eSmooth frizz, rough texture and light curls with PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml. This heat activated treatment combines Hydrolyzed Keratin, moisture binding ingredients and conditioners for softer, shinier and more manageable hair without Methanal in the supplied ingredient list.\u003c\/p\u003e\n\u003cp\u003eDesigned for fine, damaged to lightly curly hair, the 0% formula offers a gentler alternative to traditional formalin based treatments. Glycerin, Sodium PCA, conditioners and silicones support moisture, slip and surface smoothness without the curl reduction of stronger PURC formulas. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin. Its creamy texture supports controlled section by section application, while the professional size provides dependable value across suitable salon clients.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFormaldehyde free smoothing: Includes a 0% formula with no Methanal listed for a gentler smoothing option.\u003c\/li\u003e\n\u003cli\u003eFrizz and texture control: Includes Dimethicone and Cyclopentasiloxane to smooth the cuticle and reduce a rough, frizzy appearance.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to three to four months: Includes a heat activated keratin and conditioning formula to support lasting smoothness with correct aftercare.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eProfessional value: Includes 1000ml for multiple salon applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC provides graduated strengths rather than one formula for every client. This 0% formaldehyde free treatment is its gentlest option for fine, damaged to lightly curly hair needing conditioning, frizz control and smoother texture.\u003c\/p\u003e\n\u003cp\u003eUnlike PURC 5%, 8% and 12%, it does not list Methanal. Hydrolyzed Keratin, humectants, conditioners, silicones and controlled heat improve softness, shine and manageability. Choose it when gentler smoothing is more important than maximum curl reduction.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.713672%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.19479%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.713672%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.19479%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine, damaged to lightly curly hair\u003c\/li\u003e\n\u003cli\u003eDry, frizzy or rough feeling hair\u003c\/li\u003e\n\u003cli\u003eHair needing greater softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eClients wanting a formaldehyde free keratin treatment\u003c\/li\u003e\n\u003cli\u003eHair that does not require PURC 5%, 8% or 12%\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 1000ml formaldehyde free treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a clarify, apply, blow dry and flat iron protocol after hair assessment, strand testing and sensitivity testing. Although Methanal is not listed, gloves and suitable ventilation are recommended. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eThe formula may suit coloured or chemically treated hair, but heat can stress fragile fibres or shift colour. Assess bleached, damaged or sensitised hair and use lower heat with fewer iron passes when required. Test for possible colour change. Coordinate colouring with the stylist before treatment.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 0% make my hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 0% focuses on gentler smoothing, frizz reduction and manageability. It can reduce waves and light curls but may not match the straightening of 5%, 8% or 12%. Results depend on hair condition, texture and technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults can last up to three to four months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 0% instead of the 5%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 0% when fine, damaged to lightly curly hair needs smoothing without Methanal. Choose a stronger formula when wavy, coarse or resistant hair requires greater curl reduction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 0% mean the treatment contains no Hydrolyzed Keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The percentage refers to formaldehyde or formalin strength, not Keratin content. Hydrolyzed Keratin remains a key conditioning ingredient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this treatment genuinely formaldehyde free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied ingredient list does not include Methanal or Formaldehyde. Check the label on the exact bottle because formulations can change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt may suit coloured hair following strand testing. Bleached, fragile or heavily processed hair requires professional assessment and controlled heat to reduce further damage.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740215238972,"sku":"","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_0_Formaldehyde_Free_1000ml.jpg?v=1787992104"},{"product_id":"purc-keratin-treatment-formula-100ml-0","title":"PURC Brazilian Keratin Treatment 0% Formaldehyde Free 100ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 0% Formaldehyde Free 100ml\u003c\/h3\u003e\n\u003cp\u003eSmooth frizz, rough texture and light curls with PURC Brazilian Keratin Treatment 0% Formaldehyde Free 100ml. This heat activated treatment combines Hydrolyzed Keratin, moisture binding ingredients and conditioners for softer, shinier and more manageable hair without Methanal in the supplied ingredient list.\u003c\/p\u003e\n\u003cp\u003eDesigned for fine, damaged to lightly curly hair, the 0% formula offers a gentler alternative to traditional formalin based treatments. Glycerin, Sodium PCA, conditioners and silicones support moisture, slip and surface smoothness without the curl reduction of stronger PURC formulas. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin. Its creamy texture supports controlled section by section application, while the professional size provides dependable value across suitable salon clients.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFormaldehyde free smoothing: Includes a 0% formula with no Methanal listed for a gentler smoothing option.\u003c\/li\u003e\n\u003cli\u003eFrizz and texture control: Includes Dimethicone and Cyclopentasiloxane to smooth the cuticle and reduce a rough, frizzy appearance.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to three to four months: Includes a heat activated keratin and conditioning formula to support lasting smoothness with correct aftercare.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC provides graduated strengths rather than one formula for every client. This 0% formaldehyde free treatment is its gentlest option for fine, damaged to lightly curly hair needing conditioning, frizz control and smoother texture.\u003c\/p\u003e\n\u003cp\u003eUnlike PURC 5%, 8% and 12%, it does not list Methanal. Hydrolyzed Keratin, humectants, conditioners, silicones and controlled heat improve softness, shine and manageability. Choose it when gentler smoothing is more important than maximum curl reduction.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.713672%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.19479%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.713672%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.19479%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine, damaged to lightly curly hair\u003c\/li\u003e\n\u003cli\u003eDry, frizzy or rough feeling hair\u003c\/li\u003e\n\u003cli\u003eHair needing greater softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eClients wanting a formaldehyde free keratin treatment\u003c\/li\u003e\n\u003cli\u003eHair that does not require PURC 5%, 8% or 12%\u003c\/li\u003e\n\u003cli\u003eSalons requiring a sample 100ml formaldehyde free treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a clarify, apply, blow dry and flat iron protocol after hair assessment, strand testing and sensitivity testing. Although Methanal is not listed, gloves and suitable ventilation are recommended. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eThe formula may suit coloured or chemically treated hair, but heat can stress fragile fibres or shift colour. Assess bleached, damaged or sensitised hair and use lower heat with fewer iron passes when required. Test for possible colour change. Coordinate colouring with the stylist before treatment.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 0% make my hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 0% focuses on gentler smoothing, frizz reduction and manageability. It can reduce waves and light curls but may not match the straightening of 5%, 8% or 12%. Results depend on hair condition, texture and technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults can last up to three to four months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 0% instead of the 5%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 0% when fine, damaged to lightly curly hair needs smoothing without Methanal. Choose a stronger formula when wavy, coarse or resistant hair requires greater curl reduction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 0% mean the treatment contains no Hydrolyzed Keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The percentage refers to formaldehyde or formalin strength, not Keratin content. Hydrolyzed Keratin remains a key conditioning ingredient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this treatment genuinely formaldehyde free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied ingredient list does not include Methanal or Formaldehyde. Check the label on the exact bottle because formulations can change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt may suit coloured hair following strand testing. Bleached, fragile or heavily processed hair requires professional assessment and controlled heat to reduce further damage.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740495929660,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment0_FormaldehydeFree100ml.jpg?v=1788058887"},{"product_id":"copy-of-purc-keratin-treatment-formula-1000ml-5","title":"PURC Brazilian Keratin Treatment 5% Wavy Hair 100ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 5% Wavy Hair 100ml\u003c\/h3\u003e\n\u003cp\u003eSmooth and straighten wavy, frizzy to curly hair with PURC Brazilian Keratin Treatment 5% Wavy Hair 100ml. This professional treatment combines a traditional heat activated formula with Hydrolyzed Keratin for visible curl reduction, lasting frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular with clients wanting more than temporary surface smoothing without choosing its stronger resistant hair formulas. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVisible curl and wave reduction: Includes a professional 5% methanal formula activated by heat to create straighter, smoother and more manageable hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring smoothness, frizz control and easier styling.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This 5% treatment is designed for wavy, frizzy to curly hair that needs noticeable straightening without the additional strength intended for coarse or highly resistant textures. It provides more intensive curl reduction than the 0% formaldehyde free formula while remaining below the 8% and 12% resistant hair options. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 36.094039%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 62.814423%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 36.094039%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 62.814423%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWavy, frizzy to curly hair\u003c\/li\u003e\n\u003cli\u003eLoose to moderate curls requiring visible curl reduction\u003c\/li\u003e\n\u003cli\u003eHair needing more than temporary surface smoothing\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment without choosing a resistant hair formula\u003c\/li\u003e\n\u003cli\u003eHair that does not require the strength of PURC 8% or 12%\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 5% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. The PURC 0% formula may be more appropriate for fine, damaged, bleached or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 5% make wavy or curly hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 5% provides noticeable wave, curl, frizz and volume reduction for wavy, frizzy to curly hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 5% instead of the 0%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 5% when wavy, frizzy to curly hair needs more straightening than the 0% formula provides but does not require the stronger 8% or maximum strength 12% resistant hair formulas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 5% mean the treatment contains 5% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740499403068,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment5_WavyHair100ml.jpg?v=1788058727"},{"product_id":"copy-of-purc-keratin-treatment-formula-1000ml-8","title":"Purc Keratin Smoothing Repair Technology 100ml","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eRepairs frizzy and damaged hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eSilky and shiny finish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eFormula 12%\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInfused with banana flavours\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740502319420,"sku":null,"price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/Sb5ae799b138b4493bfde9ff34d82d545y_jpg.webp?v=1689488934"},{"product_id":"purc-keratin-treatment-formula-100ml-12","title":"PURC Brazilian Keratin Treatment 12% Very Resistant Hair 100ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 12% Very Resistant Hair 100ml\u003c\/h3\u003e\n\u003cp\u003eTransform very thick, coarse and resistant hair with PURC Brazilian Keratin Treatment 12% Very Resistant Hair 100ml. This professional treatment combines a powerful traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful resistant hair straightening: Includes a professional 12% methanal formula activated by heat to substantially reduce tight curl and volume.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cmeta charset=\"UTF-8\"\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This maximum strength 12% treatment is for thick, coarse, coily and highly resistant hair that does not respond sufficiently to gentler options. It delivers the decisive curl reduction associated with a traditional Brazilian blowout, supported by Keratin, humectants, conditioners and silicones for softness and shine. Choose it for powerful straightening, not light smoothing.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 100%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 33.281652%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 65.61369%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 33.281652%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 65.61369%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVery thick, coarse or highly resistant hair\u003c\/li\u003e\n\u003cli\u003eTight curls, coils and difficult to straighten textures\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring substantial curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 12% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 12% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is PURC’s strongest option for substantial curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose the 12% formula instead of PURC 5% or 8%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 12% when very coarse, tightly curled or resistant hair needs maximum strength. Choose 5% for wavy to moderately curly hair or 8% for thick, resistant curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 12% mean the treatment contains 12% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740505563452,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment12_VeryResistantHair100ml.jpg?v=1788058431"},{"product_id":"copy-of-purc-keratin-treatment-formula-1000ml-9","title":"PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml Kit (4pc)","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 8% Resistant Hair 100ml Kit (4pc)\u003c\/h3\u003e\n\u003cp\u003eStraighten and control coarse, curly, thick and resistant hair with PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml Kit. The four piece system includes Purifying Shampoo, 8% Keratin Treatment, Daily Shampoo and Daily Conditioner for preparation, treatment and aftercare.\u003c\/p\u003e\n\u003cp\u003eThe heat activated treatment combines Hydrolyzed Keratin with Glycerin, Sodium PCA, conditioning agents and silicones for curl reduction, frizz control, softness and shine. Each product contains 100ml for a service and aftercare, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eComplete keratin system: Includes four 100ml products for preparation, straightening, cleansing and conditioning.\u003c\/li\u003e\n\u003cli\u003eImproved treatment preparation: Includes Purifying Shampoo to remove oil, residue and product build-up before application.\u003c\/li\u003e\n\u003cli\u003eStrong curl and volume reduction: Includes a professional 8% methanal formula activated by heat for straighter, smoother and more manageable hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Keratin Treatment, Daily Shampoo and Daily Conditioner to support smoothness and frizz control with correct application and aftercare.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin, Glycerin and Sodium PCA to condition rough areas and support moisture.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC combines treatment preparation and aftercare rather than supplying a standalone bottle. The Purifying Shampoo prepares the hair for even treatment application, while the Daily Shampoo and Daily Conditioner provide aftercare once the initial 72 hour waiting period ends.\u003c\/p\u003e\n\u003cp\u003eThe 8% formula is designed for coarse, curly, thick and resistant hair needing more straightening strength than PURC 5%. It delivers strong curl and volume reduction without moving directly to the maximum strength 12% formula intended for very thick, coarse and coily hair.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 36.788906%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 62.119556%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.788906%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 62.119556%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.788906%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.119556%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.788906%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.119556%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 36.788906%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 62.119556%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, curly, thick or resistant hair\u003c\/li\u003e\n\u003cli\u003eDefined curls and textures that are difficult to straighten\u003c\/li\u003e\n\u003cli\u003eStrong hair needing considerable curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eHair requiring more strength than PURC 5%\u003c\/li\u003e\n\u003cli\u003eClients wanting treatment preparation and aftercare in one kit\u003c\/li\u003e\n\u003cli\u003eTrial, travel or individual services requiring 100ml sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse the Purifying Shampoo before the clarify, apply, blow dry and flat iron protocol. After 72 hours, maintain results with the Daily Shampoo and Daily Conditioner. Complete professional assessment, strand and sensitivity tests first. The 8% methanal formula requires effective extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC formula for fine, damaged, bleached or delicate hair. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is included in the four piece kit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe kit includes PURC Purifying Shampoo 100ml, Brazilian Keratin Treatment 8% 100ml, Daily Shampoo 100ml and Daily Conditioner 100ml.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 8% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides strong curl, frizz and volume reduction for coarse, curly, thick and resistant hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 8% instead of 5% or 12%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 8% when coarse, curly, thick or resistant hair needs more strength than PURC 5% but does not require the maximum 12% formula for very thick, coarse and coily hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 8% mean the treatment contains 8% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not its Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free kit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The 8% Keratin Treatment lists Methanal. Heating it can release formaldehyde into the air, making professional ventilation and exposure controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or over processed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740515459388,"sku":null,"price":82.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment8_ResistantHair100mlKit_4pc.png?v=1788060715"},{"product_id":"purc-keratin-treatment-formula-100ml-kit-5","title":"PURC Brazilian Keratin Treatment 5% Wavy Hair 100ml Kit (4pc)","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 5% Wavy Hair 100ml Kit (4pc)\u003c\/h3\u003e\n\u003cp\u003eSmooth and straighten wavy, frizzy to curly hair with PURC Brazilian Keratin Treatment 5% Wavy Hair 100ml Kit. The four piece system includes Purifying Shampoo, 5% Keratin Treatment, Daily Shampoo and Daily Conditioner for preparation, straightening and aftercare.\u003c\/p\u003e\n\u003cp\u003eThe heat activated treatment combines Hydrolyzed Keratin with Glycerin, Sodium PCA, conditioning agents and silicones for visible curl reduction, lasting frizz control, softness and shine. Each product contains 100ml for a service and aftercare, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eComplete keratin system: Includes four coordinated 100ml products for preparation, straightening, cleansing and conditioning.\u003c\/li\u003e\n\u003cli\u003eImproved treatment preparation: Includes Purifying Shampoo to remove oil, residue and product build-up before application.\u003c\/li\u003e\n\u003cli\u003eVisible curl and wave reduction: Includes a professional 5% methanal formula activated by heat for straighter, smoother and more manageable hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Keratin Treatment, Daily Shampoo and Daily Conditioner to support smoothness and frizz control with correct application and aftercare.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin, Glycerin and Sodium PCA to condition rough areas and support moisture.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC combines treatment preparation and aftercare rather than supplying a standalone bottle. The Purifying Shampoo prepares the hair for even treatment application, while the Daily Shampoo and Daily Conditioner provide convenient aftercare once the initial 72 hour waiting period ends.\u003c\/p\u003e\n\u003cp\u003eThe 5% formula is designed for wavy, frizzy to curly hair needing noticeable straightening without the strength intended for coarse or highly resistant textures. It provides more curl reduction than PURC 0% while remaining below the 8% and 12% resistant hair formulas.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 40.224848%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 58.683614%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 40.224848%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 58.683614%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 40.224848%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 58.683614%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 40.224848%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 58.683614%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 40.224848%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 58.683614%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWavy, frizzy to curly hair\u003c\/li\u003e\n\u003cli\u003eLoose to moderate curls needing visible curl reduction\u003c\/li\u003e\n\u003cli\u003eHair requiring more than temporary surface smoothing\u003c\/li\u003e\n\u003cli\u003eClients wanting treatment preparation and aftercare in one kit\u003c\/li\u003e\n\u003cli\u003eHair that does not require PURC 8% or 12%\u003c\/li\u003e\n\u003cli\u003eTrial, travel or individual services requiring 100ml sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse the Purifying Shampoo before the clarify, apply, blow dry and flat iron protocol. After 72 hours, maintain the result with the Daily Shampoo and Daily Conditioner. Complete professional assessment, strand and sensitivity tests first. The 5% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. PURC 0% may be more appropriate for fine, damaged, bleached or delicate hair. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is included in the four-piece kit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe kit includes PURC Purifying Shampoo 100ml, Brazilian Keratin Treatment 5% 100ml, Daily Shampoo 100ml and Daily Conditioner 100ml.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 5% make wavy or curly hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides noticeable wave, curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 5% instead of 0%, 8% or 12%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 5% when wavy, frizzy to curly hair needs more straightening than 0% provides but does not require the stronger 8% or maximum strength 12% formulas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 5% mean the treatment contains 5% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not its Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free kit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The 5% Keratin Treatment lists Methanal. Heating it can release formaldehyde into the air, making professional ventilation and exposure controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740520309052,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment5_WavyHair100mlKit_4pc_c503b3eb-03af-483a-8f60-fcdb1bacef31.png?v=1788060332"},{"product_id":"purc-keratin-treatment-formula-300ml-0","title":"PURC Brazilian Keratin Treatment 0% Formaldehyde Free 300ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 0% Formaldehyde Free 300ml\u003c\/h3\u003e\n\u003cp\u003eSmooth frizz, rough texture and light curls with PURC Brazilian Keratin Treatment 0% Formaldehyde Free 300ml. This heat activated treatment combines Hydrolyzed Keratin, moisture binding ingredients and conditioners for softer, shinier and more manageable hair without Methanal in the supplied ingredient list.\u003c\/p\u003e\n\u003cp\u003eDesigned for fine, damaged to lightly curly hair, the 0% formula offers a gentler alternative to traditional formalin based treatments. Glycerin, Sodium PCA, conditioners and silicones support moisture, slip and surface smoothness without the curl reduction of stronger PURC formulas. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin. Its creamy texture supports controlled section by section application, while the professional size provides dependable value across suitable salon clients.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFormaldehyde free smoothing: Includes a 0% formula with no Methanal listed for a gentler smoothing option.\u003c\/li\u003e\n\u003cli\u003eFrizz and texture control: Includes Dimethicone and Cyclopentasiloxane to smooth the cuticle and reduce a rough, frizzy appearance.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to three to four months: Includes a heat activated keratin and conditioning formula to support lasting smoothness with correct aftercare.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eProfessional value: Includes 300ml for multiple salon applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC provides graduated strengths rather than one formula for every client. This 0% formaldehyde free treatment is its gentlest option for fine, damaged to lightly curly hair needing conditioning, frizz control and smoother texture.\u003c\/p\u003e\n\u003cp\u003eUnlike PURC 5%, 8% and 12%, it does not list Methanal. Hydrolyzed Keratin, humectants, conditioners, silicones and controlled heat improve softness, shine and manageability. Choose it when gentler smoothing is more important than maximum curl reduction.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.713672%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.19479%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.713672%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.19479%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.713672%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.19479%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine, damaged to lightly curly hair\u003c\/li\u003e\n\u003cli\u003eDry, frizzy or rough feeling hair\u003c\/li\u003e\n\u003cli\u003eHair needing greater softness, shine and manageability\u003c\/li\u003e\n\u003cli\u003eClients wanting a formaldehyde free keratin treatment\u003c\/li\u003e\n\u003cli\u003eHair that does not require PURC 5%, 8% or 12%\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 300ml formaldehyde free treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a clarify, apply, blow dry and flat iron protocol after hair assessment, strand testing and sensitivity testing. Although Methanal is not listed, gloves and suitable ventilation are recommended. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eThe formula may suit coloured or chemically treated hair, but heat can stress fragile fibres or shift colour. Assess bleached, damaged or sensitised hair and use lower heat with fewer iron passes when required. Test for possible colour change. Coordinate colouring with the stylist before treatment.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 0% make my hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 0% focuses on gentler smoothing, frizz reduction and manageability. It can reduce waves and light curls but may not match the straightening of 5%, 8% or 12%. Results depend on hair condition, texture and technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults can last up to three to four months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 0% instead of the 5%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 0% when fine, damaged to lightly curly hair needs smoothing without Methanal. Choose a stronger formula when wavy, coarse or resistant hair requires greater curl reduction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 0% mean the treatment contains no Hydrolyzed Keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The percentage refers to formaldehyde or formalin strength, not Keratin content. Hydrolyzed Keratin remains a key conditioning ingredient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this treatment genuinely formaldehyde free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied ingredient list does not include Methanal or Formaldehyde. Check the label on the exact bottle because formulations can change.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt may suit coloured hair following strand testing. Bleached, fragile or heavily processed hair requires professional assessment and controlled heat to reduce further damage.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740591939900,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_0_Formaldehyde_Free_300ml.jpg?v=1787993174"},{"product_id":"purc-keratin-smoothing-treatment-100ml-formula-5","title":"PURC Brazilian Keratin Treatment 5% Wavy Hair 300ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 5% Wavy Hair 300ml\u003c\/h3\u003e\n\u003cp\u003eSmooth and straighten wavy, frizzy to curly hair with PURC Brazilian Keratin Treatment 5% Wavy Hair 300ml. This professional treatment combines a traditional heat activated formula with Hydrolyzed Keratin for visible curl reduction, lasting frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular with clients wanting more than temporary surface smoothing without choosing its stronger resistant hair formulas. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVisible curl and wave reduction: Includes a professional 5% methanal formula activated by heat to create straighter, smoother and more manageable hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring smoothness, frizz control and easier styling.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003c\/li\u003e\n\u003cli\u003eProfessional value: Includes 300ml of treatment for multiple salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This 5% treatment is designed for wavy, frizzy to curly hair that needs noticeable straightening without the additional strength intended for coarse or highly resistant textures. It provides more intensive curl reduction than the 0% formaldehyde free formula while remaining below the 8% and 12% resistant hair options. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 36.094039%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 62.814423%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.094039%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 62.814423%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 36.094039%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 62.814423%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWavy, frizzy to curly hair\u003c\/li\u003e\n\u003cli\u003eLoose to moderate curls requiring visible curl reduction\u003c\/li\u003e\n\u003cli\u003eHair needing more than temporary surface smoothing\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment without choosing a resistant hair formula\u003c\/li\u003e\n\u003cli\u003eHair that does not require the strength of PURC 8% or 12%\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 300ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 5% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. The PURC 0% formula may be more appropriate for fine, damaged, bleached or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 5% make wavy or curly hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 5% provides noticeable wave, curl, frizz and volume reduction for wavy, frizzy to curly hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 5% instead of the 0%, 8% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 5% when wavy, frizzy to curly hair needs more straightening than the 0% formula provides but does not require the stronger 8% or maximum strength 12% resistant hair formulas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 5% mean the treatment contains 5% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740594004284,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_5_Wavy_Hair_300ml.jpg?v=1787991347"},{"product_id":"purc-keratin-smoothing-treatment-300ml-formula-8","title":"PURC Brazilian Keratin Treatment 8% Resistant Hair 300ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 8% Resistant Hair 300ml\u003c\/h3\u003e\n\u003cp\u003eTransform coarse, curly, thick and resistant hair with PURC Brazilian Keratin Treatment 8% Resistant Hair 300ml. This professional treatment combines a strong traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong resistant hair straightening: Includes a professional 8% methanal formula activated by heat to substantially reduce curl and unwanted volume.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support long lasting straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This strong 8% treatment is designed for coarse, curly, thick and resistant hair that does not respond sufficiently to gentler options. It provides greater curl and volume reduction than PURC 5% without moving directly to the maximum strength 12% formula for very thick, coarse and coily hair. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.806603%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.101859%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.806603%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.101859%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, curly, thick or resistant hair\u003c\/li\u003e\n\u003cli\u003eDefined curls and textures that are difficult to straighten\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring considerable curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eHair that needs more straightening strength than the PURC 5% formula provides\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 300ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 8% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 8% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 8% provides strong curl, frizz and volume reduction for coarse, curly, thick and resistant hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 8% instead of the 5% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 8% when coarse, curly, thick or resistant hair requires more strength than PURC 5%, but does not need the maximum 12% formula intended for very thick, coarse and coily hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 8% mean the treatment contains 8% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740594135356,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_8_Resistant_Hair_300ml.jpg?v=1787989961"},{"product_id":"purc-keratin-smoothing-treatment-300ml-formula-12","title":"PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml\u003c\/h3\u003e\n\u003cp\u003eTransform very thick, coarse and resistant hair with PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml. This professional treatment combines a powerful traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful resistant hair straightening: Includes a professional 12% methanal formula activated by heat to substantially reduce tight curl and volume.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support enduring straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cmeta charset=\"UTF-8\"\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This maximum strength 12% treatment is for thick, coarse, coily and highly resistant hair that does not respond sufficiently to gentler options. It delivers the decisive curl reduction associated with a traditional Brazilian blowout, supported by Keratin, humectants, conditioners and silicones for softness and shine. Choose it for powerful straightening, not light smoothing.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 100%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 33.281652%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 65.61369%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 33.281652%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 65.61369%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 33.281652%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 65.61369%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVery thick, coarse or highly resistant hair\u003c\/li\u003e\n\u003cli\u003eTight curls, coils and difficult to straighten textures\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring substantial curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 300ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 12% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 12% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is PURC’s strongest option for substantial curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose the 12% formula instead of PURC 5% or 8%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 12% when very coarse, tightly curled or resistant hair needs maximum strength. Choose 5% for wavy to moderately curly hair or 8% for thick, resistant curls.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 12% mean the treatment contains 12% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45740596035900,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURC_Brazilian_Keratin_Treatment_12_Very_Resistant_Hair_300ml.jpg?v=1787972793"},{"product_id":"copy-of-purc-keratin-treatment-formula-1000ml-12","title":"PURC Brazilian Blowout Lavender Keratin Treatment 12% 1000ml","description":"\u003ch3\u003e\u003cspan\u003ePURC Brazilian Blowout Lavender Keratin Treatment 12% 1000ml\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eStraighten thick, coarse and coily hair with PURC Brazilian Blowout Keratin Lavender Treatment 1000ml. This maximum strength Brazilian keratin treatment uses a professional 12% methanal formula activated by high heat to deliver substantial curl and volume reduction, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Keratin conditions rough areas, while Glycerin, Sodium PCA, conditioning agents and silicones support moisture, slip, softness and shine. The lavender fragrance creates a refined service experience, and the professional keratin treatment 1000ml size provides multiple salon applications. Enjoy free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum strength straightening: Includes a 12% methanal formula to substantially reduce tight curl and unwanted volume in resistant hair.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes a heat activated traditional formula to maintain straighter, smoother hair with correct application and aftercare.\u003c\/li\u003e\n\u003cli\u003eConditioned hair feel: Includes Hydrolyzed Keratin to soften rough areas and reduce a brittle feel.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and limit dryness.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle surface and increase gloss.\u003c\/li\u003e\n\u003cli\u003eProfessional salon value: Includes 1000ml for multiple applications on suitable hair lengths and densities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003ePURC combines the heritage of an original style Brazilian blowout with a lavender scented salon experience. Its 12% strength gives professionals a defined maximum strength keratin treatment for clients whose thick, coarse or coily hair may not respond sufficiently to gentler formulas. The 1 litre bottle delivers practical service value without limiting the stylist to a small single-use size.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 100%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 34.323319%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 64.572023%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 34.323319%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 64.572023%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 34.323319%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 64.572023%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 34.323319%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 64.572023%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 34.323319%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 64.572023%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVery thick, coarse or coily hair\u003c\/li\u003e\n\u003cli\u003eTight curls and textures that resist gentler treatments\u003c\/li\u003e\n\u003cli\u003eStrong hair requiring substantial curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eClients seeking a traditional 12% formalin keratin treatment\u003c\/li\u003e\n\u003cli\u003eSalons requiring a lavender keratin treatment in a 1000ml size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. Process suitable thick or resistant hair for approximately 30 minutes. The formula requires gloves, protective equipment and effective local extraction ventilation. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not apply to severely damaged or highly sensitised hair. Select a gentler PURC strength for fine, bleached or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC Lavender 12% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is PURC’s maximum strength option for substantial curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults can last up to six months with correct application and aftercare. Washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose this treatment instead of PURC 8%?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose Lavender 12% for very thick, coarse and coily hair requiring maximum strength. PURC 8% better suits coarse, curly, thick and resistant hair needing an intermediate option.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 12% mean the formula contains 12% Keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The percentage identifies its formalin or methanal strength, not the Hydrolyzed Keratin concentration. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the formula contain Lavender Extract?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied ingredient list includes Parfum but does not name Lavender Extract or Lavender Oil. It should therefore be described as lavender fragranced unless the exact bottle states otherwise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free Brazilian blowout?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Methanal is listed as the principal heat activated straightening active. Professional ventilation and exposure controls are essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional tip:\u003c\/strong\u003e Apply thin, even layers and comb away excess before blow drying. Controlled saturation supports consistent heat sealing while limiting unnecessary residue and fumes.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":45742076035388,"sku":null,"price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PurcBrazilianBlowoutKeratinLavenderTreatment1000ml.jpg?v=1788061110"},{"product_id":"ultikare-keratin-max-ultimate-brazilian-treatment-1000ml-formula-12","title":"Ultikare Keratin Max Ultimate Brazilian Treatment 1000ml Formula 12%","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFor thick, coarse and coily hair\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eDeep moisturising\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e12% Formalin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGuide\u003c\/p\u003e\n\u003cp\u003eFor little curly hair ( 0% Formaldehyde free ) \u003cbr\u003e For normal curly hair ( 5% formalin ) \u003cbr\u003e For deep curly hair ( 8% formalin ) \u003cbr\u003e For very curly hair ( 12% formalin )\u003c\/p\u003e","brand":"Ultikare","offers":[{"title":"Default Title","offer_id":45752935973180,"sku":null,"price":155.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/UltikareKeratinMaxUltimateBrazilianTreatment1000mlFormula12_6e824a94-7a25-4cd9-904a-c0109f890cb0.png?v=1791079024"},{"product_id":"ultikare-keratin-max-ultimate-brazilian-treatment-300ml-formula-8","title":"Ultikare Keratin Max Ultimate Brazilian Treatment 300ml Formula 8%","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFor \u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003edeep curly hair 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Title","offer_id":45752987353404,"sku":null,"price":72.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/UltikareKeratinMaxUltimateBrazilianTreatment300mlFormula12_086d9fc8-d745-4146-bc91-77f878746153.png?v=1791079243"},{"product_id":"ultikare-keratin-max-ultimate-brazilian-treatment-100ml-formula-8","title":"Ultikare Keratin Max Ultimate Brazilian Treatment 100ml Formula 8%","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFor \u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003every curly hair \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eDeeply moisturising\u003c\/li\u003e\n\u003cli\u003eFor smooth and shiny hair\u003c\/li\u003e\n\u003cli\u003e8% Formalin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGuide\u003c\/p\u003e\n\u003cp\u003eFor little curly hair ( 0% Formaldehyde free ) \u003cbr\u003eFor normal curly hair ( 5% formalin ) \u003cbr\u003eFor deep curly hair ( 8% formalin ) \u003cbr\u003eFor very curly hair ( 12% formalin )\u003c\/p\u003e","brand":"Ultikare","offers":[{"title":"Default Title","offer_id":45753076973884,"sku":null,"price":54.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/UltikareKeratinMaxUltimateBrazilianTreatment100mlFormula8.png?v=1791080009"},{"product_id":"ultikare-keratin-max-ultimate-brazilian-treatment-300ml-12-shampoo","title":"Ultikare Keratin Max Ultimate Brazilian Treatment and Shampoo (2pc)","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eFor \u003cspan data-mce-fragment=\"1\"\u003every curly hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eDeeply moisturising\u003c\/li\u003e\n\u003cli\u003eFor smooth and shiny hair\u003c\/li\u003e\n\u003cli\u003e12% Formalin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes\u003c\/strong\u003e: Keratin treatment 300ml and purifying shampoo 100ml\u003c\/li\u003e\n\u003cli\u003eUse the purifying shampoo to open the hair follicles for better absorption of keratin before applying the treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGuide\u003c\/p\u003e\n\u003cp\u003eFor little curly hair ( 0% Formaldehyde free ) \u003cbr\u003eFor normal curly hair ( 5% formalin ) \u003cbr\u003eFor deep curly hair ( 8% formalin ) \u003cbr\u003eFor very curly hair ( 12% formalin )\u003c\/p\u003e","brand":"Ultikare","offers":[{"title":"Default Title","offer_id":45753115345212,"sku":null,"price":64.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/UltikareKeratinHaircareDuo.png?v=1791080216"},{"product_id":"magic-master-keratin-treatment-purifying-shampoo-120ml","title":"Magic Master Keratin Treatment \u0026 Purifying Shampoo 120ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eRepairs damaged hair \u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eProvides a smoothing and straightening result\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003eIncludes\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e: keratin treatment 120ml and purifying shampoo 120ml\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's recommended to use the purifying shampoo before keratin treatment to open the hair follicles for better treatment absorption.\u003c\/p\u003e","brand":"Magic Master","offers":[{"title":"Default Title","offer_id":45757231661372,"sku":"","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/MagicMasterKeratinTreatment_PurifyingShampoo120ml.png?v=1790026995"},{"product_id":"master-keratin-treatment-purifying-shampoo-300ml","title":"Magic Master Keratin Treatment 300ml","description":"\u003cul\u003e\n\u003cli\u003eProvides a smoothing and straightening result\u003c\/li\u003e\n\u003cli\u003eRepairs dry and damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreates a glossy and silky finish\u003c\/li\u003e\n\u003cli\u003eReduces frizz and split ends\u003c\/li\u003e\n\u003cli\u003eLong lasting results of 3 to 6 months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Magic Master","offers":[{"title":"Default Title","offer_id":45758409965884,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/MagicMasterKeratinTreatment300ml_920227d2-d7fc-4d29-bdad-76c8f5fd8a23.png?v=1791078295"},{"product_id":"master-keratin-treatment-1000ml","title":"Magic Master Keratin Treatment 1000ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eProvides a smoothing and straightening result\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIts recommended to use the Magic Master purifying shampoo before keratin treatment to open the hair follicles for better treatment absorption.\u003c\/p\u003e","brand":"Magic Master","offers":[{"title":"Default Title","offer_id":45759536169276,"sku":null,"price":139.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/MagicMasterKeratinTreatment1000ml_2fcfbd43-347b-4ebb-aae1-55f68bfd0519.png?v=1791077536"},{"product_id":"copy-of-keramess-the-best-brazilian-keratin-smoothing-solution-1000ml","title":"Keramess Organic Silk Brazilian Keratin Smoothing Solution 1000ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePowerful smoothing effect and extreme shine\u003c\/li\u003e\n\u003cli\u003eWith natural keratin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eHydrolyzed keratin, collagen, vitamins, oils, minerals, and natural ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e0% formalin\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eNo damage to the hairs molecular structure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Keramess","offers":[{"title":"Default Title","offer_id":45762805268796,"sku":null,"price":235.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/organicsilk.png?v=1689582560"},{"product_id":"augeas-keratin-therapy-treatment-500ml","title":"Augeas Keratin Therapy Treatment 500ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePowerful smoothing effect and extreme shine\u003c\/li\u003e\n\u003cli\u003eStraightens hair and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eLast up to 4 months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Augeas","offers":[{"title":"500ml","offer_id":45765065933116,"sku":null,"price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/H37da2ce254654060bcf4f540cc5c93acL.png?v=1689586713"},{"product_id":"kera-vit-ultimate-brazilian-keratin-treatment-500ml","title":"Kera Vit Ultimate Brazilian Keratin Treatment 500ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003ePowerful smoothing effect and extreme shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eHair straightening result\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eDeep nourishment repair\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eWith grape essence  \u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e8% formalin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kera Vit","offers":[{"title":"Default Title","offer_id":45767184613692,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/KeraVitUltimateBrazilianKeratinTreatment500ml_a1b44914-8fd2-43bf-912d-e77e19085445.png?v=1790029905"},{"product_id":"kera-vit-ultimate-brazilian-keratin-treatment-500ml-kit","title":"Kera Vit Ultimate Brazilian Keratin Treatment 500ml Kit","description":"\u003cul\u003e\n\u003cli\u003ePowerful smoothing effect and extreme shine\u003c\/li\u003e\n\u003cli\u003eHair straightening result\u003c\/li\u003e\n\u003cli\u003eDeep nourishment repair\u003c\/li\u003e\n\u003cli\u003eWith grape essence\u003c\/li\u003e\n\u003cli\u003e0% formalin\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: brazilian keratin treatment 500ml \u0026amp; purifying shampoo 500ml, daily shampoo 250ml \u0026amp; daily conditioner 250ml\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHighly recommended to use the purifying shampoo\u003cspan\u003e before keratin treatment to help open the hair follicles. The purifying shampoo will help absorb the keratin for longer lasting straightening effects. The daily shampoo and conditioner will be for post treatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kera Vit","offers":[{"title":"500ml","offer_id":45767706870076,"sku":null,"price":172.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/Ha40f3c519f254dd4a6005deeb5d7b59dB.jpg?v=1689592579"},{"product_id":"copy-of-kera-vit-ultimate-brazilian-keratin-treatment-500ml-kit","title":"Kera Vit Ultimate Brazilian Keratin Treatment 500ml Plus Kit","description":"\u003cul\u003e\n\u003cli\u003ePowerful smoothing effect and extreme shine\u003c\/li\u003e\n\u003cli\u003eHair straightening result\u003c\/li\u003e\n\u003cli\u003eDeep nourishment repair\u003c\/li\u003e\n\u003cli\u003eWith grape essence\u003c\/li\u003e\n\u003cli\u003e0% formalin\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: brazilian keratin treatment 500ml, daily shampoo 250ml \u0026amp; daily conditioner 250ml\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe daily shampoo and conditioner will be for post treatment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kera Vit","offers":[{"title":"500ml","offer_id":45767941456188,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/HTB1npUCayLrK1Rjy1zdq6ynnpXah.jpg?v=1689592967"},{"product_id":"bc-professional-brazilian-keratin-treatment-750ml","title":"BC Professional Brazilian Keratin Treatment No 2 750ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePremium straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e5% \u003cspan\u003eFormalin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor little curly hair ( 0% Formaldehyde free ) \u003cbr\u003eFor normal curly hair ( 5% formalin ) \u003cbr\u003eFor deep curly hair ( 8% formalin ) \u003cbr\u003eFor very curly hair ( 12% formalin )\u003c\/p\u003e","brand":"BC Professional","offers":[{"title":"Default Title","offer_id":45793701134652,"sku":null,"price":118.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BCProfessionalBrazilianKeratinTreatmentNo2750ml.png?v=1791076353"},{"product_id":"bc-professional-brazilian-keratin-treatment-750ml-kit","title":"BC Professional Brazilian Keratin Treatment 750ml Kit","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePremium straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: keratin treatment 750ml, shampoo 750ml, conditioner 750ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BC Professional","offers":[{"title":"Default Title","offer_id":45793925235004,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BCProfessionalBrazilianKeratinTreatment750mlKit..png?v=1791076412"},{"product_id":"bc-professional-brazilian-keratin-treatment-800ml-kit","title":"BC Professional Brazilian Keratin Deep Treatment 800ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003e30 minute treatment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eLasts up to 6 months\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BC Professional","offers":[{"title":"800ml","offer_id":45794297971004,"sku":null,"price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/800ml-Brazilian-Keratin-Hair-Treatment-Straightening-Repair-Damage-Curly-Hair-Care-Products-Shampoo-Use-Before-Formalin_63a67ed7-7f2d-44b8-8cac-5950ff7a0be6.jpg?v=1689669123"},{"product_id":"bc-professional-brazilian-keratin-deep-treatment-800ml","title":"BC Professional Brazilian Keratin Deep Treatment 800ml Kit","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003e30 minute treatment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eLasts up to 6 months\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e5% \u003cspan data-mce-fragment=\"1\"\u003eFormalin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: keratin smoothing treatment 800ml, clarifying shampoo 800ml, moisturising conditioner 800ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe clarifying shampoo is to be used before the treatment to help open the hair follicles for better keratin absorption. Use the moisturising conditioner 3 days after treatment and for daily use.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BC Professional","offers":[{"title":"Default Title","offer_id":45794649801020,"sku":null,"price":257.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BCProfessionalBrazilianKeratinDeepTreatment800mlKit.jpg?v=1779093660"},{"product_id":"bc-professional-v9-brazilian-keratin-deep-treatment-800ml","title":"BC Professional V9 Brazilian Blow Dry Keratin Treatment 800ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Augeas","offers":[{"title":"800ml","offer_id":45795465527612,"sku":null,"price":121.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BLANK3_99d4afc3-79d1-4d64-a870-0baf9782bf66.png?v=1689670008"},{"product_id":"bc-professional-v9-brazilian-blow-dry-keratin-treatment-800ml-kit","title":"BC Professional V9 Brazilian Blow Dry Keratin Treatment 800ml Kit","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: keratin smoothing treatment 800ml, clarifying shampoo 800ml, sulphate free conditioner 800ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe clarifying shampoo is to be used before the treatment to help open the hair follicles for better keratin absorption. Use the moisturising conditioner 3 days after treatment and for daily use.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BC Professional","offers":[{"title":"800ml","offer_id":45795525427516,"sku":null,"price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BLANK2_c5635643-41c3-47ad-8b4c-3585a7591e68.png?v=1689670129"},{"product_id":"bc-professional-soft-light-keratin-treatment-750ml-kit","title":"BC Professional Soft Light Keratin Treatment 750ml Kit","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eReduces frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIncludes\u003c\/strong\u003e: keratin brazilian thermal reconstruction treatment 750ml, clarifying shampoo 750ml, moisturising conditioner 750ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe clarifying shampoo is to be used before the treatment to help open the hair follicles for better keratin absorption. Use the moisturising conditioner 3 days after treatment and for daily use.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"BC Professional","offers":[{"title":"750ml","offer_id":45796040900924,"sku":null,"price":252.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BLANK2_7607e674-f50c-48aa-80cf-f6950ef14901.png?v=1689671066"},{"product_id":"bc-professional-soft-light-keratin-treatment-750ml","title":"BC Professional Soft Light Keratin Treatment 750ml","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003eRepairs damaged hair\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003ePowerful straightening, smoothing and conditioning effect\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eResistance to frizz\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\" mce-data-marked=\"1\"\u003e\u003cspan mce-data-marked=\"1\"\u003eActive ingredients: 45% nano keratins and 55% liposomes composites\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003eLasts up to 6 months\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"Apple-converted-space\"\u003e\u003cspan\u003e8% formalin\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Augeas","offers":[{"title":"800ml","offer_id":45796140810556,"sku":null,"price":118.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BLANK5_2456b7ba-aba0-486f-8f4f-2c472a393413.png?v=1783386420"},{"product_id":"eelhoe-hair-building-fibers-12g-dark-brown","title":"Eelhoe Hair Building Fibers 12g Dark Brown","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eMakes thinning hair appear thicker and fuller.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eCovers hair loss\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eLightweight\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eColour\u003c\/b\u003e: dark brown\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eelhoe","offers":[{"title":"Default Title","offer_id":45817276137788,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/EelhoeHairBuildingFibers12gDarkBrown.jpg?v=1778917564"},{"product_id":"eelhoe-hair-building-fibers-12g-black","title":"Eelhoe Hair Building Fibers 12g Black","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eMakes thinning hair appear thicker and fuller.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eCovers hair loss\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eLightweight\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eColour\u003c\/b\u003e: black\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Eelhoe","offers":[{"title":"Default Title","offer_id":45817277710652,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/EelhoeHairBuildingFibers12gBlack.jpg?v=1781764770"},{"product_id":"sevich-hair-building-fibers-100g","title":"Sevich Hair Building Fibers 100g","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eMakes thinning hair appear thicker and fuller.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eCovers hair loss\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eLightweight\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eColour\u003c\/b\u003e: black, grey, white, dark brown, medium brown, light brown, blonde, medium blonde, light blonde, auburn\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong\u003eIncludes\u003c\/strong\u003e: 1 x 100g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sevich","offers":[{"title":"Black","offer_id":45818443104572,"sku":null,"price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":45818462601532,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"White","offer_id":45818462634300,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Dark Brown","offer_id":45818462667068,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Medium Brown","offer_id":45818462699836,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Brown","offer_id":45818462732604,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Blonde","offer_id":45818462765372,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Medium Blonde","offer_id":45818462798140,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blonde","offer_id":45818462830908,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true},{"title":"Auburn","offer_id":45818462863676,"sku":"","price":32.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/Sevich_Hair_Building_Fibers_100g.png?v=1790809881"},{"product_id":"sevich-beard-blackening-shampoo-15ml-x-10","title":"Sevich Beard Blackening Shampoo 15ml x 10","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFor beard and moustache\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProvides a natural \u003cspan data-mce-fragment=\"1\"\u003edarker shade of colour\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFull grey hair coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasts up to 4 weeks\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e5 minutes application time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Sevich","offers":[{"title":"Default Title","offer_id":45818571489596,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/SevichBeardBlackeningShampoo15mlx10.jpg?v=1778990468"},{"product_id":"sevich-instant-hair-shadow-powder-4g","title":"Sevich Instant Hair Line Shadow Powder 4g","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eQuick cover for grey hair roots and used as concealer\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCan be used for touch ups for eyebrows \u0026amp; beard Line \u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eWindproof and sweat proof\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eColour\u003c\/b\u003e: black, brown, light brown, medium brown, dark brown, grey, light blonde, light coffee, red brown, auburn, blonde, medium blonde, white\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sevich","offers":[{"title":"Black","offer_id":45818699612476,"sku":null,"price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Brown","offer_id":45818733822268,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Light Brown","offer_id":45818733855036,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Medium Brown","offer_id":45818733887804,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Dark Brown","offer_id":45818733920572,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":45818733953340,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Light Blonde","offer_id":45818733986108,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Light Coffee","offer_id":45818734018876,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Red Brown","offer_id":45818734051644,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Auburn","offer_id":45818734084412,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Blonde","offer_id":45818734117180,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"Medium Blonde","offer_id":45818734149948,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true},{"title":"White","offer_id":45818734182716,"sku":"","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/Sevich-Hair-Fluffy-Powder-Water-Proof-Hair-Line-Powder-Black-Brown-Instantly-Root-Cover-Up-Hair.jpg?v=1689755201"},{"product_id":"luxfume-melting-spray-clueless-invisible-finish-120ml","title":"Luxfume Melting Spray Clueless Invisible Finish 120ml","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTint spray for wigs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNatural finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan\u003eQuick-drying formula with maximum holding capacity\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Luxfume","offers":[{"title":"Default Title","offer_id":45819690680636,"sku":null,"price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/BLANK2_fcf660f2-6477-48f3-8a64-fc81fbec7b91.png?v=1689760101"},{"product_id":"disaar-collagen-argan-oil-hair-color-shampoo-200ml","title":"Disaar Collagen Argan Oil Hair Color Shampoo 200ml","description":"\u003cp\u003e\u003cb\u003eDisaar Collagen Argan Oil Hair Color Shampoo 200ml\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLooking for rich black hair without the hassle of salon appointments? Disaar Collagen Argan Oil Hair Color Shampoo 200ml combines fast grey coverage with hair care benefits in one simple routine. This easy-to-use 3 in 1 grey coverage hair colour shampoo cleanses, colours and conditions at the same time, helping transform grey hair in as little as 5–10 minutes. Better yet, enjoy free shipping when you order from Everything Keratin.\u003c\/p\u003e\n\u003cp\u003eWhat makes this Disaar formula different is its strong focus on hair condition during the colouring process. While most hair dye shampoos rely on similar colouring technology, Disaar goes a step further by incorporating Collagen, Argan Oil, Aloe Vera, Coconut, Sunflower Extract, Ginger and Black Sesame. These ingredients help minimise dryness and keep hair feeling softer, smoother and healthier-looking after colouring. The result is vibrant black hair with added nourishment that helps cover grays and refresh dark hair.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProduct Benefits\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstant 3 in 1 Coverage: Colours, cleanses and conditions in one simple step while delivering fast grey coverage.\u003c\/li\u003e\n\u003cli\u003eFast grey coverage – Covers grey hair in as little as 5 to 10 minutes with simple at home application.\u003c\/li\u003e\n\u003cli\u003eHelps repair dry, damaged hair – Includes Collagen, Argan Oil and Coconut to help improve softness, strength and moisture retention.\u003c\/li\u003e\n\u003cli\u003ePromotes stronger and healthier hair – Includes Ginger, Black Sesame and Sunflower Extract to help support scalp health and hair vitality.\u003c\/li\u003e\n\u003cli\u003eSmooth, shiny finish – Helps reduce frizz while improving shine and manageability.\u003c\/li\u003e\n\u003cli\u003eRich natural black colour – Delivers reliable full grey coverage with vibrant black colour results.\u003c\/li\u003e\n\u003cli\u003eGentler colouring experience – This non-irritating 3 in 1 alternative helps minimise dryness often associated with hair colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDoes this Disaar Collagen Argan Oil Hair Color Shampoo 200ml suit me?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIt's best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeople wanting quick grey coverage at home.\u003c\/li\u003e\n\u003cli\u003eCustomers looking for added hair nourishment while colouring.\u003c\/li\u003e\n\u003cli\u003eThose with dry, damaged or coarse hair.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a simple shampoo-based colouring routine.\u003c\/li\u003e\n\u003cli\u003ePeople looking for rich black hair with improved softness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Disaar Collagen Argan Oil Hair Color Shampoo provide full grey coverage?\u003c\/strong\u003e\u003cbr\u003eYes. This black hair dye shampoo for grey hair is designed to provide full grey coverage with rich, natural black colour, making it a convenient choice for refreshing greys at home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow quickly does Disaar Collagen Argan Oil Hair Color Shampoo work?\u003c\/strong\u003e\u003cbr\u003eColour can develop in approximately 5–10 minutes, making this fast acting grey coverage shampoo ideal for customers wanting noticeable colour without lengthy salon appointments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Disaar Collagen Argan Oil formula different?\u003c\/strong\u003e\u003cbr\u003eUnlike basic colour shampoos, this collagen and argan oil hair dye shampoo combines colouring with conditioning ingredients including Aloe Vera, Coconut, Sunflower Extract, Ginger and Black Sesame to help maintain softer, smoother and healthier looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for dry or damaged hair?\u003c\/strong\u003e\u003cbr\u003eYes. Collagen, Argan Oil, Aloe Vera and Coconut help support moisture retention, softness and manageability, making this conditioning hair dye shampoo for damaged hair particularly appealing for hair that tends to feel dry or coarse after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Disaar Hair Color Shampoo suitable for at home use?\u003c\/strong\u003e\u003cbr\u003eYes. For customers looking to buy hair dye shampoo online, the 3 in 1 system offers a convenient way to colour, cleanse and condition at home. Simply follow the supplied application instructions and complete a patch test before use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Disaar Collagen Argan Oil Hair Color Shampoo ammonia free?\u003c\/strong\u003e\u003cbr\u003eBased on the ingredient list provided, ammonia is not listed and the formula contains Ethanolamine instead. This makes it an ammonia free black hair dye shampoo option for customers specifically looking to avoid traditional ammonia based colour systems.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose Disaar Collagen Argan Oil Hair Color Shampoo?\u003c\/strong\u003e\u003cbr\u003eIt combines reliable black grey coverage with a conditioning focused formula designed to leave hair looking vibrant, smooth and glossy. The inclusion of Collagen, Argan Oil and multiple botanical extracts makes it a compelling alternative to basic hair colour shampoos.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to complete a patch test before colouring?\u003c\/strong\u003e\u003cbr\u003eYes. Hair colourants can cause allergic reactions, so complete a patch test before every application and carefully follow the product directions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Disaar","offers":[{"title":"Default Title","offer_id":45821043376444,"sku":null,"price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/DisaarCollagenArganOilHairColorShampoo200ml.jpg?v=1781337873"},{"product_id":"mokeru-noni-fruit-black-hair-dye-shampoo-500ml","title":"Mokeru Noni Fruit 3 in 1 Black Hair Dye Shampoo 500ml","description":"\u003ch3\u003e\u003cspan\u003eMokeru Noni Fruit 3 in 1 Black Hair Dye Shampoo 500ml\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Mokeru Noni Fruit 3 in 1 Black Hair Dye Shampoo helps cover grays and refresh dark hair with a simple shampoo style application. This colour shampoo for grey hair is formulated with Noni Plant Essence, Ayurvedic Herbs, Argan Oil, Ginseng, Ginger, and Aloe Vera to help deliver natural looking colour while maintaining soft, shiny, healthy looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCovers grey hair in less than 5 minutes – Delivering rapid colouring results for quick at home colour maintenance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull grey coverage – Helps conceal grey and white hair from root to tip.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo mixing required – Apply as easily as a regular shampoo.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e3 in 1 formulas act as a shampoo, conditioner, and hair dye – Simplifying your colouring routine in one step.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncludes Noni Plant Essence, Ginger Extract \u0026amp; Ginseng Extract – Help support a healthy scalp environment while nourishing the hair and improving softness and shine during colouring.\u003c\/li\u003e\n\u003cli\u003eIncludes Argan Oil, Aloe Vera Extract \u0026amp; Ayurvedic Herbs – Help lock in moisture, reduce dryness, and leave hair feeling softer, smoother, and more manageable after colouring.\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFast, no drop formula with long lasting color – Designed for convenient application with lasting results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e500ml bottle – Provides excellent value for regular users and ongoing grey coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eDoes This Suit Me?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's best for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePeople with grey or white hair looking for convenient at home colour coverage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMen and women who prefer a shampoo application instead of traditional box dyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone looking for a large bottle that offers excellent value for ongoing colour maintenance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePeople seeking additional scalp conditioning ingredients while colouring their hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustomers wanting full head colouring or root touch-ups without salon appointments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose looking for a reverse grey hair shampoo alternative with added botanical ingredients for hair and scalp care.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Mokeru Noni Fruit 3 in 1 Black Hair Dye Shampoo provide full grey coverage?\u003c\/strong\u003e\u003cbr\u003eYes. This black hair dye shampoo for grey hair is designed to cover grey and white hair with rich, natural looking black colour, making it a convenient option for maintaining darker looking hair at home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow quickly does Mokeru Noni Fruit Black Hair Dye Shampoo work?\u003c\/strong\u003e\u003cbr\u003eColour can begin developing quickly, with processing time varying according to the desired intensity. This fast acting grey coverage shampoo is ideal for customers wanting convenient colour without lengthy salon appointments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the Noni Fruit formula different from other hair dye shampoos?\u003c\/strong\u003e\u003cbr\u003eAlongside its colouring system, Mokeru includes Noni Plant Essence, Ginseng, Ginger, Aloe Vera, Argan Oil and Ayurvedic Herbs. This botanical hair dye shampoo for grey coverage combines colour with ingredients selected to support softer, smoother and healthier looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the 500ml bottle good value for regular grey coverage?\u003c\/strong\u003e\u003cbr\u003eYes. For customers looking to buy black hair dye shampoo online, the generous 500ml bottle provides excellent value for repeat applications, root touch ups and ongoing colour maintenance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill Mokeru Noni Fruit Hair Dye Shampoo help condition my hair?\u003c\/strong\u003e\u003cbr\u003eYes. This conditioning black hair dye shampoo includes Argan Oil, Aloe Vera, Ginseng and Ayurvedic Herbs to help maintain moisture, softness, shine and manageability throughout regular colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose Mokeru Noni Fruit 3 in 1 Black Hair Dye Shampoo?\u003c\/strong\u003e\u003cbr\u003eFor customers seeking the best 3 in 1 black hair dye shampoo for grey coverage, Mokeru combines full grey coverage, shampoo style convenience and a distinctive botanical blend in one generous 500ml bottle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional tip: How can I achieve more even coverage on stubborn greys?\u003c\/strong\u003e\u003cbr\u003eApply to resistant grey areas first, particularly the temples, hairline and visible roots, then distribute thoroughly through the remaining hair. Even saturation and following the recommended processing directions can help produce a richer, more consistent black result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould I complete a patch test before using Mokeru Noni Fruit Hair Dye Shampoo?\u003c\/strong\u003e\u003cbr\u003eYes. The formula contains oxidative hair colourants including P-Phenylenediamine (PPD) and Resorcinol, so complete a patch test before every application and carefully follow the product directions.\u003c\/p\u003e","brand":"Mokeru","offers":[{"title":"Default Title","offer_id":45821119267132,"sku":null,"price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/Mokeru_Noni_Fruit_3_in_1_Black_Hair_Dye_Shampoo_500ml.jpg?v=1790908000"},{"product_id":"jaysuing-fluffy-volumizing-hair-spray-100ml","title":"Jaysuing Fluffy Volumizing Maximiser Hair Spray 100ml","description":"\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor volume and added texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor thicker looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli 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