{"product_id":"evy-e-smooth-smoothing-emulsion-straighten-one-step-500ml","title":"Evy Professional E-Smooth Smoothing Emulsion 500ml","description":"\u003ch3 class=\"product-title\"\u003eEvy Professional E-Smooth Smoothing Emulsion 500ml\u003c\/h3\u003e\n\u003cp\u003eSmooth, straighten and control frizz in one professional service with Evy Professional E-Smooth Smoothing Emulsion 500ml. This heat activated salon treatment reduces curl and unwanted volume while leaving difficult to manage hair softer, silkier and easier to style.\u003c\/p\u003e\n\u003cp\u003eGlycolic, Lactic, Malic and Tartaric Acids support smoothing, while Hydrolyzed Wheat and Oat Proteins condition rough areas. Hyaluronic Acid, Beta-Glucan, Coconut Fruit Extract and Sapote Seed Oil support moisture, flexibility and shine. Enjoy free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStraighter, smoother hair: Includes a heat activated organic acid system to reduce curl, frizz and unwanted volume.\u003c\/li\u003e\n\u003cli\u003eOne step treatment: Includes a lathering emulsion format that smooths, straightens and conditions in one professional service.\u003c\/li\u003e\n\u003cli\u003eImproved manageability: Includes Hydrolyzed Wheat and Oat Proteins to condition rough areas and make difficult hair easier to control.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Hyaluronic Acid and Beta-Glucan to attract and retain moisture.\u003c\/li\u003e\n\u003cli\u003eEnhanced softness and shine: Includes Coconut Fruit Extract and Sapote Seed Oil to condition dry or coarse hair.\u003c\/li\u003e\n\u003cli\u003eReduced static and tangling: Includes Polyquaterniums and conditioning agents to improve slip and smoothness.\u003c\/li\u003e\n\u003cli\u003eCustomisable results: Includes a 30 to 60 minute processing time and 10 to 15 ironing passes for different levels of smoothing.\u003c\/li\u003e\n\u003cli\u003eLonger lasting manageability: Includes a semi permanent system with results reported to last approximately 2 to 4 months.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes E-Smooth different?\u003c\/h3\u003e\n\u003cp\u003eE-Smooth combines professional straightening, frizz reduction and conditioning in one heat activated emulsion. Its multi-acid system addresses curl and unwanted volume, while proteins, humectants and botanical ingredients support softness and shine. Unlike E-Smooth Violet, the standard formula does not provide targeted brass neutralisation.\u003c\/p\u003e\n\u003ch3\u003eWhich E-Smooth formula should I choose?\u003c\/h3\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 100%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 36.72642%;\"\u003eChoose\u003c\/th\u003e\n\u003cth style=\"width: 62.343341%;\"\u003eBest for and expected result\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.72642%;\"\u003eStandard E-Smooth\u003c\/td\u003e\n\u003ctd style=\"width: 62.343341%;\"\u003eSmoothing and frizz reduction without violet toning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 36.72642%;\"\u003eE-Smooth Violet\u003c\/td\u003e\n\u003ctd style=\"width: 62.343341%;\"\u003eLight coloured hair needing smoothing plus yellow and brass neutralisation.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 36.72642%;\"\u003eMixed formulas\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 62.343341%;\"\u003eLight coloured hair needing a softer, stylist controlled violet result.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizzy, wavy or curly hair requiring professional smoothing\u003c\/li\u003e\n\u003cli\u003eCoarse or difficult to manage hair needing reduced volume\u003c\/li\u003e\n\u003cli\u003eHair requiring a straighter, more polished finish\u003c\/li\u003e\n\u003cli\u003eDry or dull feeling hair needing softness and shine\u003c\/li\u003e\n\u003cli\u003eClients wanting results lasting approximately 2–4 months\u003c\/li\u003e\n\u003cli\u003eHair that does not require targeted violet toning\u003c\/li\u003e\n\u003cli\u003eSalons offering professional smoothing services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional treatment compatibility\u003c\/h3\u003e\n\u003cp\u003eDesigned for trained salon professionals, E-Smooth requires controlled processing and heat activation. Apply to 2 to 4cm sections, process for 30 to 60 minutes, rinse thoroughly and dry completely. Iron 0.5 to 1cm sections 10 to 15 times at 180–220°C. Use 230°C only on strong, virgin hair.\u003c\/p\u003e\n\u003cp\u003eColour using 20 Vol or 6% developer or lower can follow ironing. Services using stronger developer should be completed before smoothing, with the Violet Formula and retoning used afterwards when required.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes E-Smooth straighten hair or only reduce frizz?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides semi permanent smoothing and straightening while reducing curl, frizz and unwanted volume. Results depend on the hair and professional protocol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults are reported to last approximately 2–4 months, depending on hair condition, washing frequency and aftercare.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould I choose standard E-Smooth or E-Smooth Violet?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose standard E-Smooth for smoothing without toning. Choose Violet when blonde, highlighted, silver or grey hair also needs brass neutralisation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be combined with a colour service?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Colour using 20 Vol or 6% developer or lower can follow ironing. Complete stronger developer services before smoothing and retone afterwards if required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the formula contain formaldehyde?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormaldehyde and conventional formaldehyde releasers are not declared in the supplied ingredients. Professional application, ventilation and careful heat control remain important.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Glycolic Acid the same as Glyoxylic Acid?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The supplied ingredients declare Glycolic Acid, not Glyoxylic Acid. The result comes from the complete formula and heat activated process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on fragile or heavily lightened hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA stylist must assess the hair first. Compromised hair may require less processing, lower heat and fewer passes or may be unsuitable for treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjust the processing time, temperature and passes to the hair’s condition and desired result. Rinse thoroughly and dry completely before ironing to minimise smoke and create a silky finish.\u003c\/p\u003e","brand":"Evy","offers":[{"title":"Default Title","offer_id":54040328864060,"sku":null,"price":412.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/EvyProfessionalE-SmoothSmoothingEmulsion500ml.png?v=1787918051","url":"https:\/\/www.everythingkeratin.com\/products\/evy-e-smooth-smoothing-emulsion-straighten-one-step-500ml","provider":"Everything Keratin","version":"1.0","type":"link"}