{"product_id":"evy-professional-e-smooth-smoothing-emulsion-violet-500ml","title":"Evy Professional E-Smooth Smoothing Emulsion Violet 500ml","description":"\u003ch3\u003eEvy Professional E-Smooth Smoothing Emulsion Violet 500ml\u003c\/h3\u003e\n\u003cp\u003eSmooth, straighten and tone light coloured hair in one professional service with Evy Professional E-Smooth Smoothing Emulsion Violet 500ml. Designed for salon service use only. This heat activated salon smoothing treatment reduces frizz, curl and unwanted volume while Acid Violet 43 helps neutralise brassy and yellow tones in blonde, highlighted, silver and grey hair.\u003c\/p\u003e\n\u003cp\u003eThe formula combines Glycolic, Lactic, Malic and Tartaric Acids with Hydrolyzed Wheat and Oat Proteins for smoother, more manageable hair. Hyaluronic Acid, Beta-Glucan, Coconut Fruit Extract and Sapote Seed Oil support moisture, softness and shine. Stylists can adjust the smoothing strength and violet deposit to the client. Enjoy free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStraighter, smoother hair: Includes a heat activated organic acid system to reduce curl, frizz and unwanted volume.\u003c\/li\u003e\n\u003cli\u003eBrass control during smoothing: Includes Acid Violet 43 to counteract unwanted yellow and warm tones in blonde, highlighted, silver and grey hair.\u003c\/li\u003e\n\u003cli\u003eImproved manageability: Includes Hydrolyzed Wheat and Oat Proteins to condition rough areas and improve smoothness.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Hyaluronic Acid and Beta-Glucan to attract and retain moisture during this heat intensive service.\u003c\/li\u003e\n\u003cli\u003eEnhanced softness and shine: Includes Coconut Fruit Extract and Sapote Seed Oil to condition dry, coarse hair.\u003c\/li\u003e\n\u003cli\u003eCustomisable salon results: Includes an adjustable 30–60 minute processing time and 10–15 ironing passes for different levels of smoothing.\u003c\/li\u003e\n\u003cli\u003eControlled violet intensity: Includes a mixable violet formula, allowing stylists to combine it with standard E-Smooth when a softer toning effect is preferred.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes E-Smooth Violet different?\u003c\/h3\u003e\n\u003cp\u003eE-Smooth Violet combines professional semi permanent smoothing with targeted violet toning rather than requiring separate smoothing and brass control treatments. Organic acids, vegetable proteins, humectants and extracts address frizz, manageability, moisture and tone. Processing time, temperature, passes and violet intensity can be customised, while the manufacturer describes the results as cumulative across repeat services.\u003c\/p\u003e\n\u003ch3\u003eWhich E-Smooth formula should I choose?\u003c\/h3\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 31.402887%;\"\u003eChoose\u003c\/th\u003e\n\u003cth style=\"width: 67.505575%;\"\u003eBest for and expected result\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 31.402887%;\"\u003eE-Smooth Violet\u003c\/td\u003e\n\u003ctd style=\"width: 67.505575%;\"\u003eBlonde, highlighted, silver or grey hair needing smoothing plus yellow and brass neutralisation.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 31.402887%;\"\u003eStandard E-Smooth\u003c\/td\u003e\n\u003ctd style=\"width: 67.505575%;\"\u003eHair needing smoothing and frizz reduction without targeted violet toning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 31.402887%;\"\u003eMixed formulas\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 67.505575%;\"\u003eHair needing smoothing with a softer, stylist controlled violet result.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde, highlighted, silver or grey hair showing unwanted warmth\u003c\/li\u003e\n\u003cli\u003eFrizzy, wavy or curly hair requiring professional smoothing\u003c\/li\u003e\n\u003cli\u003eCoarse or difficult to manage hair needing reduced volume\u003c\/li\u003e\n\u003cli\u003eDull or dry feeling hair needing greater softness and shine\u003c\/li\u003e\n\u003cli\u003eClients wanting adjustable smoothing and violet toning in one service\u003c\/li\u003e\n\u003cli\u003eSalons offering professional hair straightening and colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eDesigned for trained salon professionals, this treatment requires controlled heat activation. Process for 30–60 minutes, rinse thoroughly, dry completely and iron small sections 10–15 times. Colour using 20 Vol \/ 6% developer or lower can follow ironing. Stronger developer services should be completed beforehand, with re-toning afterwards if needed.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes E-Smooth Violet straighten hair or only control frizz?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt semi permanently smooths and straightens while reducing frizz, curl and volume. The finish depends on the hair type and professional protocol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose Violet instead of standard E-Smooth?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose Violet when light coloured hair needs yellow and brass correction during smoothing. Choose standard E-Smooth when violet toning is unnecessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it turn blonde hair purple?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is intended to neutralise warmth, not create a fashion purple result. Mix it with standard E-Smooth when a softer violet result is required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used with a colour service?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Colour with 20 Vol \/ 6% developer or lower can follow ironing. Stronger developer services are recommended beforehand, with re-toning if required.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Glycolic Acid the same as Glyoxylic Acid?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The ingredient list declares Glycolic Acid, not Glyoxylic Acid. The smoothing result comes from the complete formula, processing and heat rather than Glycolic Acid alone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long will the result last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied information describes the result as semi permanent and cumulative but does not provide a fixed duration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix Violet with standard E-Smooth when less violet toning is required. Adjust the processing time and ironing passes to the desired smoothing result.\u003c\/p\u003e","brand":"Evy","offers":[{"title":"Default Title","offer_id":54029912310076,"sku":null,"price":412.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/EvyProfessionalE-SmoothSmoothingEmulsionViolet500ml.jpg?v=1787906760","url":"https:\/\/www.everythingkeratin.com\/products\/evy-professional-e-smooth-smoothing-emulsion-violet-500ml","provider":"Everything Keratin","version":"1.0","type":"link"}