{"product_id":"purc-brazilian-keratin-treatment-8-resistant-hair-100ml","title":"PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml","description":"\u003ch3\u003ePURC Brazilian Keratin Treatment 8% Resistant Hair 100ml\u003c\/h3\u003e\n\u003cp\u003eTransform coarse, curly, thick and resistant hair with PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml. This professional treatment combines a strong traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.\u003c\/p\u003e\n\u003cp\u003ePart of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.\u003c\/p\u003e\n\u003ch3\u003eProduct benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong resistant hair straightening: Includes a professional 8% methanal formula activated by heat to substantially reduce curl and unwanted volume.\u003c\/li\u003e\n\u003cli\u003eResults lasting up to six months: Includes Methanal and Dimethicone to support long lasting straightness, smoothness and frizz control.\u003c\/li\u003e\n\u003cli\u003eSofter feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.\u003c\/li\u003e\n\u003cli\u003eMoisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.\u003c\/li\u003e\n\u003cli\u003eImproved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.\u003c\/li\u003e\n\u003cli\u003eEnhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes this product different?\u003c\/h3\u003e\n\u003cp\u003eRather than offering one formula for every client, PURC provides graduated strengths. This strong 8% treatment is designed for coarse, curly, thick and resistant hair that does not respond sufficiently to gentler options. It provides greater curl and volume reduction than PURC 5% without moving directly to the maximum strength 12% formula for very thick, coarse and coily hair. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.\u003c\/p\u003e\n\u003ctable style=\"margin-left: auto; margin-right: auto; width: 99.942654%;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 42.806603%;\"\u003ePURC formula\u003c\/th\u003e\n\u003cth style=\"width: 56.101859%;\"\u003eWhen to choose it\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e0% formaldehyde free\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eFine, damaged to lightly curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e5% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eWavy, frizzy to curly hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"width: 42.806603%;\"\u003e8% formalin\u003c\/td\u003e\n\u003ctd style=\"width: 56.101859%;\"\u003eCoarse, curly, thick and resistant hair.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center; width: 42.806603%;\"\u003e12% formalin\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 56.101859%;\"\u003eVery thick, coarse and coily hair requiring maximum strength.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003eDoes this suit my hair?\u003c\/h3\u003e\n\u003cp\u003eIt’s best for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCoarse, curly, thick or resistant hair\u003c\/li\u003e\n\u003cli\u003eDefined curls and textures that are difficult to straighten\u003c\/li\u003e\n\u003cli\u003eStrong, healthy hair requiring considerable curl and volume reduction\u003c\/li\u003e\n\u003cli\u003eHair that needs more straightening strength than the PURC 5% formula provides\u003c\/li\u003e\n\u003cli\u003eClients wanting a traditional Brazilian keratin treatment rather than gentle frizz control\u003c\/li\u003e\n\u003cli\u003eSalons requiring a 100ml keratin treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional application and colour compatibility\u003c\/h3\u003e\n\u003cp\u003eUse within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 8% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.\u003c\/p\u003e\n\u003cp\u003eHigh heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow straight will PURC 8% make resistant hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePURC 8% provides strong curl, frizz and volume reduction for coarse, curly, thick and resistant hair. Results depend on hair condition, texture, application and flat iron technique.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do the results last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResults may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy choose PURC 8% instead of the 5% or 12% formula?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChoose 8% when coarse, curly, thick or resistant hair requires more strength than PURC 5%, but does not need the maximum 12% formula intended for very thick, coarse and coily hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes 8% mean the treatment contains 8% keratin?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a formaldehyde free keratin treatment?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on coloured or bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColoured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.\u003c\/p\u003e","brand":"Purc","offers":[{"title":"Default Title","offer_id":54205705191740,"sku":null,"price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/0142\/7004\/files\/PURCBrazilianKeratinTreatment8_ResistantHair100ml.jpg?v=1788059080","url":"https:\/\/www.everythingkeratin.com\/products\/purc-brazilian-keratin-treatment-8-resistant-hair-100ml","provider":"Everything Keratin","version":"1.0","type":"link"}