Clever Curl Cleanser and Rich Conditioner 450ml + Dry Weather Gel (3pc)

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser Shampoo to your palms and distribute through the scalp and hair.
3. Gently massage the scalp with your fingertips to lift product residue, excess oils and environmental buildup.
4. Add more warm water and allow the Cleanser to flow through the lengths and ends, gently scrunching as you go.
5. Rinse thoroughly, then repeat the cleansing process for a more thorough scalp and hair cleanse.
6. After the final rinse, keep the hair thoroughly saturated. Apply Clever Curl Rich Conditioner to the ends first, then work through the mid lengths and glaze any remaining conditioner over the hair.
7. Distribute evenly using a wet brush, roping or the squish to condish technique.
8. Rinse thoroughly with plenty of water. A small amount of Rich Conditioner can remain if your curls need additional conditioning.
9. If using the Rich Conditioner as a leave in, apply a small amount through the wet hair using raking or praying hands, then gently scrunch upwards.
10. While the hair is still wet, apply Clever Curl Dry Weather Curl Gel to your palms and distribute evenly using praying hands, finger raking or a wet brush.
11. Scrunch the curls upwards to encourage definition and volume.
12. Allow the gel to form a cast while the hair dries completely. Air dry or diffuse using low heat.
13. Once the hair and gel cast are 100% dry, gently scrunch the curls to break the cast and reveal a softer, bouncy and defined finish.

Professional tip

Keep the hair well saturated throughout cleansing and conditioning to support even product distribution. Concentrate the Cleanser on the scalp and the Rich Conditioner through the ends and mid lengths. If using Rich Conditioner as a leave in, start with a smaller amount before applying the Dry Weather Gel to avoid unnecessarily weighing down the curls. Apply the gel while the hair is wet and work in sections if needed for even coverage. Most importantly, allow the gel cast and hair to dry completely before scrunching. Breaking the cast too early can disturb the curl pattern, while allowing it to fully set helps maintain definition before you scrunch it out for a softer finish.

Full ingredients

Clever Curl Cleanser 450ml
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Clever Curl Rich Conditioner 450ml
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

Clever Curl Dry Weather Curl Gel
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Propylene Glycol, VP/VA Copolymer, Hydroxyethylcellulose, Panthenol (Vitamin B5), Polysorbate 20, Allergen-free Fragrance, Phenoxyethanol, Chlorphenesin.

How do the key ingredients function in Clever Curl Cleanser and Rich Conditioner 450ml + Dry Weather Gel (3pc)?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Found across all three formulas, Aloe Vera provides a moisture focused foundation that helps support softer, more flexible and manageable curls from cleansing through conditioning and styling.
• Decyl Glucoside: The key cleansing ingredient in the Cleanser. It gently helps remove excess oil, product residue and everyday buildup while supporting the low lather cleansing approach designed for curly and textured hair.
• Glycerin: Found in the Cleanser and Rich Conditioner, Glycerin attracts and helps retain moisture in the hair, supporting hydration, softness and flexibility through the wash and conditioning stages.
• Behentrimonium Methosulfate: Found in the Cleanser, this conditioning ingredient helps soften the hair and improve manageability during cleansing. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: A key conditioning and detangling ingredient in the Rich Conditioner that provides softness and slip, helping coarse, thirsty curls become easier to detangle and manage.
• Hydrolysed Rice Protein: Found in the Cleanser and Rich Conditioner, Hydrolysed Rice Protein helps support hair strength and condition while complementing the routine's moisture focused ingredients.
• Propylene Glycol: A key humectant in the Dry Weather Gel that helps attract and retain moisture. This supports the gel's targeted role for dehydrated curls and styling in dry conditions.
• VP/VA Copolymer: The main styling polymer in the Dry Weather Gel. It helps create a firm cast as curls dry, supporting stronger definition and lasting shape before the cast is scrunched out for a softer finish.
• Panthenol (Vitamin B5): Present throughout all three formulas, Panthenol supports moisture retention, softness and manageability, extending moisture focused care from wash day through to styling.
• Tocopheryl (Vitamin E): Found in the Cleanser and Rich Conditioner, Vitamin E provides antioxidant and conditioning benefits that complement the formulas' focus on softness and healthy looking curls.

Why are customers choosing Clever Curl Cleanser and Rich Conditioner 450ml + Dry Weather Gel (3pc) over other curly hair routines?

Clever Curl Cleanser and Rich Conditioner 450ml + Dry Weather Gel (3pc) combines gentle cleansing, rich conditioning and moisture focused styling for curls that need hydration as well as stronger definition. The Cleanser uses Decyl Glucoside to remove routine oils and buildup, the Rich Conditioner provides moisture and detangling slip for coarse, thirsty curls, and the Dry Weather Gel combines Propylene Glycol with VP/VA Copolymer to support moisture while forming a firm cast for defined, longer lasting curl shape. Aloe Vera and Panthenol extend moisture support across all three stages, while Hydrolysed Rice Protein in the Cleanser and Rich Conditioner supports hair strength and condition.

The trio is particularly targeted towards dry, thirsty or dehydrated curls and customers styling in drier conditions. Rich Conditioner can be adjusted as a rinse out, leave in or co-wash according to the hair's moisture needs, while the Dry Weather Gel provides the stronger styling step that helps lock in curl definition before the cast is scrunched out. This creates a coordinated routine for cleansing, hydration, detangling, frizz care and defined curl shape without relying on a generic styling gel designed for every climate - Everything Keratin.

Product type:
Three step curl cleansing, rich conditioning and dry weather styling routine.

Includes:
1 x Clever Curl Cleanser 450ml, 1 x Clever Curl Rich Conditioner 450ml and 1 x Clever Curl Dry Weather Curl Gel.

Hair type:
Wavy, curly and coily hair, particularly dry, coarse, thirsty or dehydrated curls.

Treatment focus:
Gentle cleansing, hydration, detangling, softness, frizz care, curl definition and styling hold.

Cleanser certified organic content:
82.7% certified organic ingredients.

Rich Conditioner certified organic content:
87.3% certified organic ingredients.

Dry Weather Gel certified organic content:
77.5% certified organic ingredients.

Cleanser key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Rich Conditioner key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Dry Weather Gel key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Propylene Glycol, VP/VA Copolymer and Panthenol (Vitamin B5).

Routine order:
Cleanser, Rich Conditioner, then Dry Weather Gel.

Cleanser application:
Apply to thoroughly saturated hair, concentrate cleansing on the scalp, rinse well and repeat for the recommended two cleanse routine.

Conditioner application:
Apply primarily through the ends and mid lengths of saturated hair. Distribute evenly and rinse according to your conditioning needs. A smaller amount can be used as a leave in.

Gel application:
Apply to wet hair after conditioning, distribute evenly and scrunch upwards. Allow the cast to dry completely before gently scrunching it out.

Conditioner versatility:
Rich Conditioner can be used as a rinse out conditioner, leave in or as part of a co-wash routine.

Styling hold:
Firm cast with longer lasting curl definition. Scrunch out once completely dry for a softer, bouncy finish.

Climate focus:
Dry weather and curls requiring additional moisture support during styling.

Primary hair concerns:
Dryness, dehydration, tangling, roughness, frizz, reduced manageability and loss of curl definition.

Formulation disclosure:
The Cleanser provides gentle routine cleansing rather than intensive clarifying. Rich Conditioner is specifically targeted towards coarse, thirsty curls and may require a lighter application on fine hair. Dry Weather Gel is formulated specifically for dry conditions; humid conditions may benefit from a humidity focused styling formula.