• PURC Brazilian Blowout Lavender Keratin Treatment 12% 100ml
  • Purc Brazilian Blowout Keratin 12% Lavender Treatment 100ml
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Purc

PURC Brazilian Blowout Lavender Keratin Treatment 12% 100ml

PURC Brazilian Blowout Lavender Keratin Treatment 12% 100ml

$45.00
$45.00
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Description

PURC Brazilian Blowout Lavender Keratin Treatment 12% 100ml

Straighten thick, coarse and coily hair with PURC Brazilian Blowout Keratin Lavender Treatment 100ml. This maximum strength Brazilian keratin treatment uses a professional 12% methanal formula activated by high heat to deliver substantial curl and volume reduction, intensive frizz control and easier styling.

Hydrolyzed Keratin conditions rough areas, while Glycerin, Sodium PCA, conditioning agents and silicones support moisture, slip, softness and shine. The lavender fragrance creates a refined service experience, and the professional keratin treatment 1000ml size provides multiple salon applications. Enjoy free shipping from Everything Keratin.

Product benefits

  • Maximum strength straightening: Includes a 12% methanal formula to substantially reduce tight curl and unwanted volume in resistant hair.
  • Results lasting up to six months: Includes a heat activated traditional formula to maintain straighter, smoother hair with correct application and aftercare.
  • Conditioned hair feel: Includes Hydrolyzed Keratin to soften rough areas and reduce a brittle feel.
  • Moisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and limit dryness.
  • Improved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.
  • Enhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle surface and increase gloss.

What makes this product different?

PURC combines the heritage of an original style Brazilian blowout with a lavender scented salon experience. Its 12% strength gives professionals a defined maximum strength keratin treatment for clients whose thick, coarse or coily hair may not respond sufficiently to gentler formulas. The 1 litre bottle delivers practical service value without limiting the stylist to a small single-use size.

PURC formula When to choose it
0% formaldehyde free Fine, damaged to lightly curly hair.
5% formalin Wavy, frizzy to curly hair.
8% formalin Coarse, curly, thick and resistant hair.
12% formalin Very thick, coarse and coily hair requiring maximum strength.

Does this suit my hair?

It’s best for:

  • Very thick, coarse or coily hair
  • Tight curls and textures that resist gentler treatments
  • Strong hair requiring substantial curl and volume reduction
  • Clients seeking a traditional 12% formalin keratin treatment
  • Salons requiring a lavender keratin treatment in a sample 100ml size

Professional application and colour compatibility

Use within a clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. Process suitable thick or resistant hair for approximately 30 minutes. The formula requires gloves, protective equipment and effective local extraction ventilation. Avoid the scalp and oversaturation.

High heat may stress fragile fibres or shift colour. Do not apply to severely damaged or highly sensitised hair. Select a gentler PURC strength for fine, bleached or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.

Frequently asked questions

How straight will PURC Lavender 12% make resistant hair?

It is PURC’s maximum strength option for substantial curl, frizz and volume reduction. Results depend on hair condition, texture, application and flat iron technique.

How long do the results last?

Results can last up to six months with correct application and aftercare. Washing frequency, regrowth and maintenance products affect longevity.

Why choose this treatment instead of PURC 8%?

Choose Lavender 12% for very thick, coarse and coily hair requiring maximum strength. PURC 8% better suits coarse, curly, thick and resistant hair needing an intermediate option.

Does 12% mean the formula contains 12% Keratin?

No. The percentage identifies its formalin or methanal strength, not the Hydrolyzed Keratin concentration. Methanal is another name for formaldehyde.

Does the formula contain Lavender Extract?

The supplied ingredient list includes Parfum but does not name Lavender Extract or Lavender Oil. It should therefore be described as lavender fragranced unless the exact bottle states otherwise.

Is this a formaldehyde free Brazilian blowout?

No. Methanal is listed as the principal heat activated straightening active. Professional ventilation and exposure controls are essential.

Professional tip: Apply thin, even layers and comb away excess before blow drying. Controlled saturation supports consistent heat sealing while limiting unnecessary residue and fumes.

How to use

Steps

  1. Wash the hair twice with a clarifying or purifying shampoo to remove oil, residue and cosmetic build-up. Rinse thoroughly after each wash.
  2. Blow dry the hair until it is completely dry.
  3. Put on protective gloves and divide the hair into four sections.
  4. Working in approximately 1.25cm sections, apply a small amount of PURC Brazilian Blowout Keratin Lavender Treatment evenly from near the roots to the ends. Avoid applying directly to the scalp and do not oversaturate the hair.
  5. Comb through with a wide tooth comb to distribute the treatment evenly and remove excess product.
  6. Cover the hair with a plastic cap. Process for approximately 20 minutes on fine hair or 30 minutes on thick, curly or resistant hair. Comb through from roots to ends every 10 minutes.
  7. Without rinsing, blow dry the hair completely in a well ventilated professional salon environment.
  8. Divide the dry hair into approximately 1.25cm sections. Pass a flat iron over each section 7 to 10 times. Use approximately 150–205°C for fine hair and 205–230°C for thick, healthy or resistant hair. Adjust the temperature and number of passes to the hair’s condition.
  9. Style the hair as desired, then leave the treatment undisturbed for 72 hours. During this period, avoid washing, tying, clipping or exposing the hair to moisture.
  10. After 72 hours, wash with a suitable maintenance shampoo and follow with conditioner. Use a moisturising hair mask once weekly to help preserve softness, shine and frizz control.

Professional tip

Confirm the exact formula strength on the bottle and safety data before application. Perform strand and sensitivity tests, wear protective gloves and use effective local extraction ventilation throughout blow drying and flat ironing. The lavender fragrance does not replace appropriate fume controls. Apply only enough product to coat the hair evenly because oversaturation can increase residue and fumes while making the hair harder to dry and seal.

Ingredients

Main Ingredients

Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Key Ingredients

Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

How do the key ingredients function in Purc Brazilian Blowout Keratin Lavender Treatment 100ml?

  • Hydrolyzed Keratin: Conditions rough and damaged areas of the hair, improves softness and helps reduce a brittle feel.
  • Methanal (Formaldehyde): The principal straightening active. It works with high heat to reshape and temporarily fix the hair into a straighter, smoother configuration.
  • Glycerin: A humectant that attracts moisture and helps reduce dryness during the intensive smoothing process.
  • Cetearyl Alcohol: A conditioning fatty alcohol that softens the hair, improves slip and gives the treatment its creamy consistency.
  • Behentrimonium Chloride: Conditions and detangles the hair while improving smoothness and manageability.
  • Cetrimonium Chloride: Reduces static, supports detangling and helps control frizz.
  • Sodium PCA: A moisture binding ingredient that helps maintain hydration and softness.
  • Cyclopentasiloxane: A lightweight silicone that improves slip, reduces friction and supports easier blow drying.
  • Dimethicone: Coats and smooths the cuticle to reduce frizz while increasing softness and shine.
  • Guar Hydroxypropyltrimonium Chloride: A conditioning polymer that improves detangling, softness and combability.

Why are customers choosing the Purc Brazilian Blowout Keratin Lavender Treatment 100ml over other brazilian keratin treatments?

Our customers choose PURC Brazilian Blowout Keratin Lavender Treatment 100ml for the powerful straightening associated with traditional Brazilian keratin treatments. Its professional 12% formalin formula targets thick, coarse and coily hair that may not respond sufficiently to gentler smoothing products, delivering substantial curl and volume reduction with results lasting up to six months.

Hydrolyzed Keratin, humectants, conditioning agents and silicones support softness, moisture, detangling and shine, while the lavender fragrance creates a more refined salon experience. The economical 100ml sample size makes a practical choice for professionals seeking maximum smoothing strength and long lasting results - Everything Keratin

Specifications

Product type:
Professional heat activated Brazilian keratin straightening and smoothing treatment.

Brand:
PURC.

Formula strength:
12% traditional methanal formula. The percentage does not refer to the Hydrolyzed Keratin concentration.

Size:
100ml.

Fragrance:
Lavender fragrance.

Texture:
Cream conditioning treatment.

Treatment focus:
Maximum strength curl reduction, volume control, frizz reduction, improved manageability, softness and shine.

Result duration:
Results can last up to six months, depending on hair texture, application, washing frequency, regrowth and aftercare.

Recommended hair:
Very thick, coarse, tightly curled, coily or highly resistant hair in suitable condition.

Unsuitable hair:
Fine, severely damaged, overprocessed, fragile or highly sensitised hair. Lower PURC strengths may be more appropriate for bleached, delicate or less resistant hair.

Key ingredients:
Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

Main ingredients:
Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Lavender disclosure:
The supplied ingredient list includes Parfum but does not separately identify Lavender Extract or Lavender Oil.

Preparation:
Wash twice with a purifying shampoo and blow dry completely before application.

Application:
Apply evenly in thin sections, avoiding direct scalp contact and oversaturation. Comb through to remove excess.

Processing time:
Approximately 30 minutes for thick, coarse or resistant hair, subject to professional assessment and manufacturer directions.

Heat activation:
Blow dry without rinsing, then flat iron thin sections 7–10 times. Adjust heat and passes to the hair’s condition.

Waiting period:
Do not wash, tie, clip or wet the hair for 72 hours after treatment.

Aftercare:
Use suitable maintenance shampoo and conditioner. Apply a moisturising hair mask weekly to support softness and shine.

Treatment frequency:
Repeat only when the straightening effect has diminished and professional reassessment confirms suitability.

Professional or home use:
Professional salon use only due to the 12% methanal formula and heat activated fumes.

Storage:
Keep securely closed in a cool, dry place away from direct sunlight, heat and children.

Cautions:
Read the label and safety data before use. Use effective local extraction ventilation and appropriate protective equipment. Avoid inhalation and contact with the scalp, skin and eyes. Do not use during pregnancy or breastfeeding without medical advice. Stop the service if irritation or breathing discomfort occurs.

Delivery + Returns

  • Shipping cost: Free shipping and no minimum spend
  • Delivery time: 3 to 7 days if shipped within Australia. Up to 2 weeks for international
  • Shipping destinations: NZ, USA, CAN, UK and all other major hubs
  • Handling time: 2 to 3 business days 
  • Hours of operation: Monday to Friday, 8:30am to 5pm AEST

FAQ

Do you offer free shipping on all products? 

Yep! We offer free standard shipping on all domestic and international orders. No hidden fees, no nasty surprises at checkout. Excellent for time-poor customers.

What is the return policy?

We have a 30 day return policy. To request a return, please contact us within 5 days of receiving your order by emailing info@everythingkeratin.com.

Do you ship to Po Box addresses?

For secure delivery, our courier requires a recipient to be present at the delivery address to sign for the package. Deliveries cannot be made to unattended addresses where it's a PO Box address.

What’s the 60 day money back guarantee?

Get the item you ordered or your money back within 60 days. We understand that unexpected shipping delays, customs processing, faulty items and other transit-related issues can occasionally occur and may be outside of your control.

 

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