• Base Blonde Shampoo ++ 300ml
  • Base Blonde Shampoo ++ 300ml
  • Base Blonde Shampoo ++ 300ml
1 3
BUNDLE & SAVE: BUY 2 ITEMS · SAVE 5% | BUY 3 ITEMS · SAVE 8%

In stock

Base

Base Blonde Shampoo ++ 300ml

Base Blonde Shampoo ++ 300ml

$55.00
$55.00
Sale Sold out
Tax included. Shipping calculated at checkout.
  • FREE SHIPPING AT SHOP EVERYTHING KERATINFree shipping, on all orders
  • Buy now, pay later with Paypal

Description

Base Blonde Shampoo ++ 300ml

Keep blonde beautifully cool, bright and polished with Base Blonde Shampoo ++ 300ml, an intense violet toning shampoo created to counteract unwanted yellow warmth. Its concentrated Acid Violet 43 pigment helps refresh platinum, bleached and highlighted blondes, while restoring a cleaner looking tone to grey and white hair.

Designed for noticeable colour correction during washing, the formula combines violet pigment with cleansing and conditioning ingredients for a fresh, smooth finish. Adjust the toning intensity to suit your shade, from a subtle refresh to a cooler, icier appearance. Enjoy free shipping from Everything Keratin.

Product benefits

  • Intense yellow tone correction: Includes Acid Violet 43, a violet pigment that visually counteracts yellow tones for a cooler blonde finish.
  • Brighter looking platinum and silver: Includes concentrated violet colour to refresh the appearance of pale blonde, grey and white hair affected by yellow warmth.
  • Adjustable toning: Includes a pigmented formula that can be diluted with regular shampoo or left on for up to five minutes according to the desired result.
  • Effective cleansing: Includes Ammonium Laureth Sulfate and Cocamidopropyl Betaine to remove everyday oil and impurities while washing.
  • Soft, conditioned lengths: Includes PEG-7 Glyceryl Cocoate to improve softness and reduce a rough after wash feel.
  • Easier detangling: Includes Polyquaternium-7 and Guar Hydroxypropyltrimonium Chloride to reduce friction and improve combing.
  • Polished finish: Includes conditioning polymers that help control static and leave toned hair looking smooth and manageable.

What makes this product different?

Base Blonde Shampoo ++ is designed for pronounced violet toning rather than the barely noticeable correction offered by some everyday blonde shampoos. Its violet pigment targets yellow warmth directly, making it particularly appealing when lightened hair starts looking golden between colour appointments. It does not lighten hair or replace a salon colour service; it changes the visible tone by depositing temporary colour pigment.

The flexible application is another advantage. First time users can blend a small amount with a regular non-violet shampoo, while experienced users can adjust the contact time up to five minutes. This makes it easier to tailor the result to hair porosity, starting shade and the amount of warmth present.

Does this suit me?

It's best for:

  • Blonde or highlighted hair showing unwanted yellow tones.
  • Platinum and icy blonde shades needing a cooler appearance.
  • Grey or white hair developing a yellow cast.
  • Bleached lengths needing occasional violet colour maintenance.
  • Maintaining a fresh blonde appearance between salon visits.
  • Choosing a more concentrated purple shampoo with adjustable toning.

Professional treatment compatibility

Use as a colour maintenance shampoo after lightening or toning services when the colourist considers violet pigment appropriate. It contains Ammonium Laureth Sulfate and Sodium Chloride, so check the specific aftercare instructions before using it after keratin straightening, nanoplasty or other services that restrict particular cleansers or salt. For extensions, check the hair supplier's guidance and test a discreet strand first; porous extension hair may absorb violet pigment unevenly. This is not a pre-service clarifying shampoo.

Frequently asked questions

How long should I leave Base Blonde Shampoo ++ on?

Massage into damp hair and leave for up to five minutes, then rinse thoroughly. Begin with a shorter time and adjust gradually to avoid excessive violet deposit.

Will it turn my hair purple?

Very light or porous hair may pick up a violet or bluish cast if the pigment is too concentrated or left on too long. Dilute for first use and test a small section if unsure.

Can it remove orange brassiness from dark blonde or brunette hair?

Violet primarily counteracts yellow. Strong orange tones generally need blue based correction, so this shampoo may not give the desired result on distinctly orange hair.

Can I use it every day?

Use according to how quickly yellow warmth returns. Frequent use can overdeposit pigment, particularly on pale or porous lengths, so alternate with a regular shampoo when needed.

Does it lighten blonde hair or permanently change colour?

No. It deposits temporary violet pigment to adjust the appearance of yellow tones; it does not bleach or permanently recolour hair.

Is Base Blonde Shampoo ++ sulphate free?

No. The supplied ingredient list contains Ammonium Laureth Sulfate. It also contains conditioning polymers, but the formula alone does not verify vegan status or tested UV protection.

What is the professional tip for an even result?

Start with a small amount diluted in regular shampoo, distribute evenly through wet hair and monitor pale ends closely. Rinse thoroughly and follow with a suitable conditioner.

How to use

Steps

  1. Wet hair thoroughly with water.
  2. For first time use, mix a small amount of Base Blonde Shampoo ++ with your regular shampoo to assess the pigment strength.
  3. Massage evenly through the scalp and hair, ensuring the shampoo is distributed across areas requiring toning.
  4. Leave on for up to 5 minutes, adjusting the processing time according to your desired toning intensity.
  5. Rinse thoroughly. Repeat if additional toning is required.

Professional tip

For a softer, more subtle toning result, mix Base Blonde Shampoo ++ with a non-violet shampoo. Start with a shorter processing time and assess the colour before increasing exposure during future washes. This helps you maintain control over the toning intensity and achieve your preferred blonde finish.

Ingredients

 Main ingredients

Water (Aqua), Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Laureth-10, Disodium EDTA, Sodium Hydroxymethylglycinate, Citric Acid, Parfum, Sodium Hydroxypropyl Starch Phosphate, Sodium Chloride.

Key ingredients

Acid Violet 43, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride.

How do the key ingredients function in Base Blonde Shampoo ++?

  • Acid Violet 43: Includes a violet colour pigment that helps neutralise unwanted yellow tones in blonde, highlighted, bleached, grey and white hair. It supports a cooler, cleaner blonde appearance without permanently changing the natural hair colour.
  • PEG-7 Glyceryl Cocoate: Includes a conditioning ingredient that helps soften the hair during cleansing, improving smoothness and reducing the rough feeling that can follow shampooing.
  • Polyquaternium-7: Includes a conditioning polymer that helps reduce static, improve manageability and leave hair feeling smoother after washing.
  • Guar Hydroxypropyltrimonium Chloride: Includes a conditioning agent that helps reduce friction between hair strands, making damp hair easier to detangle and comb.

Why choose Base Blonde Shampoo ++ over other blonde shampoo brands?

Base Blonde Shampoo ++ combines targeted violet toning with effective cleansing and conditioning care to help maintain beautiful blonde, silver and grey hair between colour appointments. Its Acid Violet 43 pigment works against unwanted yellow warmth, helping highlighted and lightened hair maintain a cooler, more refined appearance. Unlike ordinary shampoos that simply cleanse, this formula refreshes the hair while delivering colour correcting pigment and conditioning ingredients that support softness and manageability.

What makes Base Blonde Shampoo ++ particularly appealing is the flexibility to customise your toning routine. Leave the shampoo on for up to five minutes for more noticeable colour correction, or mix it with a regular non-violet shampoo for a softer result. Its combination of violet pigment, conditioning polymers and a rich cleansing base makes it a practical choice for maintaining blonde highlights, platinum shades and naturally grey or white hair. Whether you're refreshing your blonde between salon visits or controlling recurring yellow tones, Base Blonde Shampoo ++ delivers convenient, adjustable colour maintenance as part of your regular haircare routine - Everything Keratin

Specifications

Product name
Base Blonde Shampoo ++

Brand
BASE

Product type
Intense violet toning shampoo

Size
300ml

Texture
Liquid shampoo with violet pigment

Treatment focus
Yellow tone neutralisation, blonde colour maintenance, cleansing and manageability

Key ingredients
Acid Violet 43, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride

Hair types
Blonde, bleached, highlighted, platinum, grey and white hair

Application area
Scalp and hair lengths

Preparation
Wet hair thoroughly. Dilute with regular shampoo for initial use if preferred.

Application
Massage evenly into scalp and hair, allowing the violet pigment to contact areas requiring toning.

Processing time
Up to 5 minutes, adjusted according to desired toning intensity

Frequency
As needed for colour maintenance

Removal
Rinse thoroughly with water

Professional and home use
Suitable for colour maintenance in salon and home routines

Storage
Keep tightly closed in a cool, dry place away from direct sunlight

Cautions
Avoid contact with eyes. Test on a small section of hair before first use. Pigment may temporarily stain porous hair, hands or surfaces. Discontinue use if irritation occurs.

Formulation disclosure
Contains Ammonium Laureth Sulfate, Sodium Chloride and Acid Violet 43. Not sulphate free. Vegan status and UV protection claims are not verified by the supplied ingredient list.

Delivery + Returns

  • Shipping cost: Free shipping and no minimum spend
  • Delivery time: 3 to 7 days if shipped within Australia. Up to 2 weeks for international. Delivery timeframe depends on the product you order.
  • Shipping destinations: NZ, USA, CAN, UK and all other major hubs
  • Handling time: 2 to 3 business days 
  • Hours of operation: Monday to Friday, 8:30am to 5pm AEST

FAQ

Do you offer free shipping on all products? 

Yep! We offer free standard shipping on all domestic and international orders. No hidden fees, no nasty surprises at checkout. Excellent for time-poor customers.

What is the return policy?

We have a 30 day return policy. To request a return, please contact us within 5 days of receiving your order by emailing info@everythingkeratin.com.

If your item arrives damaged, please include photos of the product received, its packaging and the shipping label when contacting us. These photos are required to assess and process damaged-item refund claims as quickly as possible.

Do you ship to PO BOX addresses?

No. For secure delivery, our courier requires a recipient to be present at the delivery address to sign for the package. Deliveries cannot be made to unattended addresses where it's a PO Box address.

What’s the 60 day money back guarantee?

Get the item you ordered or your money back within 60 days. We understand that unexpected shipping delays, customs processing, faulty items and other transit-related issues can occasionally occur and may be outside of your control.

 

View full details