Clever Curl Cleanser and Blonde Curl Treatment 450ml

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser to your palms and distribute evenly through the scalp and hair.
3. Massage gently into the scalp with your fingertips to lift product residue, excess oils and everyday buildup.
4. Add more warm water and allow the cleanser to flow through the lengths and ends, gently scrunching as you go to support curl formation.
5. Rinse thoroughly. Repeat the cleansing process if a deeper scalp cleanse is needed.
6. Rinse well with plenty of water and leave the hair thoroughly wet and saturated for the treatment step.
7. Apply Clever Curl Blonde Curl Treatment to the ends first, then work through the mid lengths. Glaze any remaining treatment over the rest of the hair.
8. Distribute evenly using a wet brush, roping or the squish to condish technique.
9. Leave in for 3 to 5 minutes for subtle toning, or up to 10 minutes for stronger toning.
10. Rinse thoroughly with plenty of water.

Professional tip

Focus the Cleanser primarily on the scalp rather than scrubbing the lengths and ends. During rinsing, allow the cleanser and water to travel naturally through the curls while gently scrunching. Keep the hair well saturated before applying the Blonde Curl Treatment to help achieve even product distribution.

When first using the Blonde Curl Treatment, start with a 3 to 5 minute processing time and increase gradually when stronger toning is desired. Apply the treatment evenly, paying particular attention to blonde, grey or silver areas where unwanted brassy or yellow tones are most noticeable.

Full Ingredients

Clever Curl Cleanser: Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Clever Curl Blonde Curl Treatment: Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Ipomoea Batatas (Red Sweet Potato) Root Extract, Gardenia Jasminoides (Gardenia) Fruit Extract, Citric Acid, Propylene Glycol, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate, CI 60730.

How do the key ingredients function in Clever Curl Cleanser and Blonde Curl Treatment 450ml?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Featured across both products to help hydrate and condition curly hair, supporting softness, flexibility and moisture throughout the cleansing and treatment routine.
• Decyl Glucoside: Provides gentle cleansing in the Cleanser, helping lift excess oil, product residue and everyday buildup without relying on strong cleansing agents that can leave curls feeling overly stripped.
• Glycerin: Helps attract and retain moisture within the hair, supporting hydration, softness and flexibility. It complements the moisture focused formulas of both the Cleanser and Blonde Curl Treatment.
• Behentrimonium Methosulfate: Conditions the hair during cleansing to help improve softness, manageability and slip. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: Provides conditioning and detangling benefits in the Blonde Curl Treatment, helping smooth the hair and leave curls softer and easier to manage.
• Hydrolysed Rice Protein: Included in both formulas to support hair strength and condition while helping curls maintain structure and a healthy feel. In the Blonde Curl Treatment, it provides a useful balance of protein and moisture for hair that may have been coloured or lightened.
• Panthenol (Vitamin B5): Helps support moisture retention, softness and manageability, making it particularly useful for maintaining the conditioned feel of curly and textured hair.
• Tocopheryl (Vitamin E): Provides antioxidant and conditioning benefits that complement the moisture focused ingredients and support softer, healthy looking curls.
• Ipomoea Batatas (Red Sweet Potato) Root Extract and Gardenia Jasminoides (Gardenia) Fruit Extract: Used in the Blonde Curl Treatment as naturally derived colour components that contribute to its toning system, helping counter unwanted warm, brassy and yellow tones while the conditioning formula cares for the curls.

Why are customers choosing Clever Curl Cleanser and Blonde Curl Treatment 450ml?

Clever Curl Cleanser and Blonde Curl Treatment 450ml brings together two complementary steps for blonde, grey and silver curls that need both gentle cleansing and targeted toning care. The Cleanser refreshes the scalp and hair while supporting moisture with Aloe Vera, Glycerin and Panthenol, helping curls feel clean, soft and manageable without an excessively stripped feeling.

The Blonde Curl Treatment then combines conditioning care with toning benefits, using Red Sweet Potato and Gardenia derived colour components alongside Aloe Vera, Glycerin, Panthenol and Hydrolysed Rice Protein. This makes the pairing particularly appealing for wavy, curly and coily hair that needs help maintaining cooler blonde, grey or silver tones while keeping moisture, softness and curl condition at the centre of the routine. Rather than treating cleansing, toning and curl care as separate priorities, this combination provides a more targeted routine for maintaining both beautiful tone and beautifully conditioned curls - Everything Keratin.

Product type:
Two step curl cleansing, toning and conditioning routine.

Includes:
1 x Clever Curl Cleanser 450ml and 1 x Clever Curl Blonde Curl Treatment 450ml.

Hair type:
Wavy, curly and coily hair.

Hair colour:
Blonde, grey, silver and colour treated hair.

Primary benefits:
Gentle cleansing, brass reducing toning, hydration, conditioning, detangling and hair strength support.

Cleanser texture:
Virtually no lather cleanser.

Cleanser key ingredients:
Aloe Vera, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol and Vitamin E.

Blonde Curl Treatment key ingredients:
Aloe Vera, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol, Vitamin E, Glycerin, Red Sweet Potato Root Extract and Gardenia Fruit Extract.

Treatment processing time:
3 to 5 minutes for subtle toning or up to 10 minutes for stronger toning.

Certified organic content:
Cleanser contains 82.7% certified organic ingredients. Blonde Curl Treatment contains 85% certified organic ingredients.

Treatment format:
Rinse out.

Colour suitability:
Suitable for coloured hair.

Routine:
Cleanse first, followed by the Blonde Curl Treatment for conditioning and adjustable toning.