Clever Curl Cleanser and Rich Conditioner 450ml + Curl Cream (3pc)

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser Shampoo to the scalp and hair, then gently massage the scalp with your fingertips to lift product residue, excess oils and everyday buildup.
3. Add more warm water and allow the Cleanser to flow naturally through the lengths and ends, gently scrunching as you go.
4. Rinse thoroughly, then repeat the cleansing process for a more thorough scalp and hair cleanse.
5. After the final rinse, keep the hair thoroughly saturated. Apply Clever Curl Rich Conditioner to the ends first, then work through the mid lengths and glaze any remaining conditioner over the hair.
6. Distribute evenly using a wet brush, roping or the squish to condish technique to help condition and detangle the curls.
7. Rinse thoroughly with plenty of water. If your curls need additional conditioning, a small amount of Rich Conditioner can remain in the hair.
8. While the hair is still thoroughly wet, apply Clever Curl Curl Cream evenly through the curls using praying hands, finger raking or a wet brush.
9. Gently scrunch upwards to encourage natural curl definition and volume. Leave the Curl Cream in, then air dry, plop or diffuse according to your preferred curl routine.

For curl refreshing between wash days, mix 1–2 pumps of Clever Curl Curl Cream into a spray bottle filled with water and shake well. Lightly mist areas that need additional moisture, definition or frizz control, smooth through using praying hands and gently scrunch to reactivate the curl pattern.

Professional tip

Keep the hair well saturated as you move through each stage of the routine. Focus the Cleanser primarily on the scalp, then concentrate the Rich Conditioner through the ends and mid lengths where thirsty curls often need additional conditioning. Because the Curl Cream provides the dedicated leave in step in this trio, you can rinse the Rich Conditioner more thoroughly before applying the Curl Cream if your curls become weighed down easily. Apply the Curl Cream to thoroughly wet hair and adjust the amount according to your hair's thickness, length and moisture needs. For additional styling hold, follow the Curl Cream with your preferred Clever Curl Curl Gel before drying.

Full ingredients

Clever Curl Cleanser Shampoo
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Clever Curl Rich Conditioner
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

Clever Curl Curl Cream
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Glyceryl Stearate, Behentrimonium Methosulfate, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

How do the key ingredients function in Clever Curl Cleanser and Rich Conditioner 450ml + Curl Cream 450ml (3pc)?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Found across all three formulas, Aloe Vera provides a consistent moisture focused foundation from cleansing through to conditioning and leave in styling. It helps support softer, more flexible and manageable curls throughout the routine.
• Decyl Glucoside: The key cleansing ingredient in the Cleanser. It helps remove excess oils, product residue and everyday buildup while providing the gentle cleansing approach that curly and textured hair often benefits from.
• Glycerin: Found across the trio, Glycerin attracts and helps retain moisture within the hair. Its presence from the cleansing step through to the Curl Cream supports continued hydration, softness and flexibility.
• Behentrimonium Methosulfate: Found in the Cleanser and Curl Cream, this conditioning ingredient helps soften, smooth and improve manageability. In the Curl Cream, it contributes to the conditioned, touchable finish of the leave in formula. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: A key conditioning ingredient in the Rich Conditioner that provides softness and slip, helping coarse, thirsty curls become easier to detangle and manage after cleansing.
• Hydrolysed Rice Protein: Found in the Cleanser and Rich Conditioner, Hydrolysed Rice Protein helps support hair strength and condition alongside the trio's moisture focused ingredients, providing a balance of conditioning and protein support during wash day.
• Panthenol (Vitamin B5): Present throughout all three steps, Panthenol supports moisture retention, softness and flexibility. Its inclusion in the Curl Cream extends these conditioning benefits into the leave in styling stage.
• Tocopheryl (Vitamin E): Found throughout the trio, Vitamin E provides antioxidant and conditioning benefits that complement the formulas' focus on moisture, softness and healthy looking curls.

Why are customers choosing Clever Curl Cleanser and Rich Conditioner 450ml + Curl Cream 450ml (3pc) over other curly hair routines?

Clever Curl Cleanser and Rich Conditioner 450ml + Curl Cream 450ml (3pc) brings together three complementary stages of curl care for hair that needs gentle cleansing, richer conditioning and continued moisture after washing. The virtually no lather Cleanser uses Decyl Glucoside to remove routine oils and buildup, the Rich Conditioner adds deeper hydration, detangling slip and softness for coarse, thirsty curls, and the Curl Cream carries moisture and conditioning into styling without creating a firm or crunchy finish. Shared Aloe Vera, Glycerin and Panthenol help maintain a consistent moisture focused approach throughout the routine, while Hydrolysed Rice Protein in the Cleanser and Rich Conditioner supports hair strength and condition.

This trio is especially useful for dry, coarse, thirsty or frizz prone curls that benefit from more than cleansing and conditioning alone. The Rich Conditioner can be adjusted for rinse out, leave in or co-wash use, while the Curl Cream can be used after washing for softness and natural definition or between wash days as part of a curl refresh. For customers looking for a curly hair wash and styling routine, hydrating curl care set or complete routine for dry curly hair, the three formulas work together to support cleaner, softer, more manageable and naturally defined curls from wash through to styling - Everything Keratin.

Product type:
Three step curl cleansing, conditioning and leave in care routine.

Includes:
1 x Clever Curl Cleanser Shampoo 450ml, 1 x Clever Curl Rich Conditioner 450ml and 1 x Clever Curl Curl Cream 450ml.

Hair type:
Curly and wavy hair, particularly coarse, dry and thirsty curls requiring richer moisture.

Treatment focus:
Gentle cleansing, hydration, detangling, softness, manageability, frizz care and natural curl definition.

Cleanser certified organic content:
82.7% certified organic ingredients.

Rich Conditioner certified organic content:
87.3% certified organic ingredients.

Curl Cream certified organic content:
88.7% certified organic ingredients.

Cleanser key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Rich Conditioner key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Curl Cream key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Behentrimonium Methosulfate, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Routine order:
Cleanser Shampoo, Rich Conditioner, then Curl Cream.

Cleanser application:
Completely saturate the hair, focus cleansing on the scalp, rinse thoroughly and repeat for the recommended two cleanse routine.

Conditioner application:
Apply to saturated hair after cleansing, concentrating on the ends and mid lengths. Distribute evenly and rinse according to your desired conditioning level.

Curl Cream application:
Apply through thoroughly wet hair after conditioning, distribute evenly and scrunch upwards. Leave in and air dry, plop or diffuse.

Styling hold:
Curl Cream provides moisture and natural definition without firm hold. A separate curl gel can be layered over it when additional hold is required.

Primary hair concerns:
Dryness, thirstiness, tangling, roughness, frizz, reduced manageability and loss of curl definition.

Formulation disclosure:
The Cleanser and Rich Conditioner contain Hydrolysed Rice Protein, while the Curl Cream provides a protein free leave in step based on the supplied ingredient list. The Cleanser is intended for gentle routine cleansing rather than intensive clarifying. Fine or easily weighed down curls can still use the routine by adjusting the amount of Rich Conditioner and Curl Cream applied.