Clever Curl Cleanser Shampoo and Rich Conditioner 450ml

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser Shampoo to the scalp and hair, then gently massage the scalp with your fingertips to lift product residue, excess oils and everyday buildup.
3. Add more warm water and allow the cleanser to flow through the lengths and ends, gently scrunching as you go.
4. Rinse thoroughly, then repeat the cleansing process for a more thorough scalp and hair cleanse.
5. After the final rinse, keep the hair thoroughly saturated with water and apply Clever Curl Rich Conditioner to the ends first, working through the mid lengths. Glaze any remaining conditioner over the hair.
6. Distribute evenly using a wet brush, roping or the squish to condish technique.
7. Rinse thoroughly with plenty of water. If your curls need additional conditioning, a small amount of conditioner can remain in the hair.
8. For extra leave in conditioning, apply a small amount of Clever Curl Rich Conditioner through wet hair using raking or praying hands, then scrunch upwards to encourage your natural curl pattern.
9. Follow with your preferred curl gel for definition and hold, then air dry, plop or diffuse.

Professional tip

Keep the hair well saturated throughout the entire cleansing and conditioning routine. Focus the Cleanser primarily on the scalp rather than scrubbing the lengths and ends, then avoid squeezing out too much water before applying the Rich Conditioner. Concentrate the conditioner through the ends and mid lengths and adjust how much you rinse out according to your curls' moisture needs. For coarse or particularly thirsty curls, a small amount can also be used as a leave in before styling.

Main ingredients

Cleanser Shampoo
Cetearyl Alcohol, Stearyl Alcohol, Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Rich Conditioner
Stearyl Alcohol, Cetyl Alcohol, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

Key ingredients

Cleanser Shampoo
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E).

Rich Conditioner
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin.

How do the key ingredients function in Clever Curl Cleanser Shampoo and Rich Conditioner 450ml?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Found in both formulas, Aloe Vera helps support hydration, softness and flexibility throughout the wash routine. It complements the gentle cleansing action of the shampoo and the richer conditioning action of the conditioner.
• Decyl Glucoside: The key cleansing ingredient in the shampoo. It helps lift excess oils, product residue and everyday buildup while providing the gentle cleansing approach that curly and wavy hair often benefits from.
• Glycerin: Found in both products, Glycerin helps attract and retain moisture. In the duo, it supports hydration during cleansing and continues that moisture focused approach during conditioning.
• Behentrimonium Methosulfate: Used in the Cleanser Shampoo to provide conditioning benefits during washing. It helps soften the hair and improve manageability so curls are less likely to feel rough after cleansing. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: A key conditioning and detangling ingredient in the Rich Conditioner. It provides slip and softness, helping knots and tangles become easier to work through while improving the manageability of coarse, thirsty curls.
• Hydrolysed Rice Protein: Found in both formulas, Hydrolysed Rice Protein helps support hair strength and condition. Its inclusion across the cleansing and conditioning steps provides protein support alongside the duo's moisture focused ingredients.
• Panthenol (Vitamin B5): Helps support moisture retention, softness and flexibility. Because it appears in both products, curls receive its conditioning benefits throughout the complete cleansing and conditioning routine.
• Tocopheryl (Vitamin E): Provides antioxidant and conditioning benefits in both formulas, complementing the duo's focus on maintaining softer, healthy looking curls.

Why are customers choosing Clever Curl Cleanser Shampoo and Rich Conditioner 450ml over other curly hair shampoo and conditioner duos?

Clever Curl Cleanser Shampoo and Rich Conditioner 450ml create a well matched routine for coarse, thirsty curls that need effective cleansing without sacrificing richer conditioning. The virtually no lather Cleanser uses Decyl Glucoside to remove routine oils and buildup while Aloe Vera, Glycerin and Panthenol support moisture. The Rich Conditioner then builds on that foundation with Behentrimonium Chloride for slip and detangling plus a richer conditioning system to help dry curls feel softer, smoother and more manageable. Hydrolysed Rice Protein is included across both formulas to provide hair strength and condition support alongside hydration.

The duo also gives curly and wavy hair routines greater flexibility. The Cleanser is designed around a thorough two cleanse method, while the Rich Conditioner can be used as a traditional rinse out conditioner, left in when additional conditioning is needed or incorporated into a co-wash routine. With the Cleanser containing 82.7% certified organic ingredients and the Rich Conditioner containing 87.3%, this duo is a targeted choice for customers searching for a curly hair shampoo and conditioner, hydrating shampoo and conditioner for curls, shampoo and conditioner for coarse curly hair or wash duo for dry and thirsty curls, bringing gentle cleansing, richer hydration, detangling and curl manageability together in one coordinated routine - Everything Keratin.

Product type:
Curl cleanser and rich conditioner duo.

Includes:
1 x Clever Curl Cleanser Shampoo 450ml and 1 x Clever Curl Rich Conditioner 450ml.

Hair type:
Curly and wavy hair, with the Rich Conditioner particularly suited to coarse, thirsty curls.

Routine focus:
Gentle cleansing, richer hydration, softness, detangling, conditioning and manageability.

Cleanser certified organic content:
82.7% certified organic ingredients.

Rich Conditioner certified organic content:
87.3% certified organic ingredients.

Cleanser key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Rich Conditioner key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Cleanser application:
Completely saturate the hair, apply to the scalp and hair, massage thoroughly and rinse. Repeat for the recommended two cleanse routine.

Conditioner application:
Apply to saturated hair after cleansing, concentrating on the ends and mid lengths. Distribute evenly before rinsing according to your desired conditioning level.

Conditioner versatility:
Suitable for rinse out conditioning, leave in use and co-washing.

Primary hair concerns:
Dryness, tangling, roughness, routine buildup and reduced curl manageability.

Formulation disclosure:
Both formulas contain Hydrolysed Rice Protein. The Cleanser is designed for gentle routine cleansing rather than intensive clarifying, while the Rich Conditioner provides a richer level of conditioning that is particularly suited to coarse, thirsty curls.