Clever Curl Cleanser Shampoo and Rich Conditioner 450ml + Wonderfoam (3pc)

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser Shampoo to your palms and distribute through the scalp and hair.
3. Gently massage the scalp with your fingertips to lift product residue, excess oils and environmental buildup.
4. Add more warm water and allow the Cleanser to flow through the lengths and ends, gently scrunching as you go.
5. Rinse thoroughly, then repeat the cleansing process for a more thorough scalp and hair cleanse.
6. After the final rinse, keep the hair thoroughly saturated. Apply Clever Curl Rich Conditioner to the ends first, then work through the mid lengths and glaze any remaining conditioner over the hair.
7. Distribute evenly using a wet brush, roping or the squish to condish technique to help condition and detangle the curls.
8. Rinse thoroughly with plenty of water. If your curls need additional conditioning, a small amount of Rich Conditioner can remain in the hair.
9. While the hair is still thoroughly wet, apply 1–2 pumps of Clever Curl Wonderfoam to wet palms and distribute evenly using praying hands, finger raking or a wet brush.
10. Scrunch the curls upwards to encourage natural definition and volume.
11. Leave Wonderfoam in and air dry, plop or diffuse according to your preferred curl routine.
12. For stronger definition and additional hold, apply Clever Curl Curl Gel over Wonderfoam before drying.

Professional tip

Keep the hair well saturated as you move from cleansing into conditioning and styling. Focus the Cleanser primarily on the scalp, then concentrate the Rich Conditioner through the ends and mid lengths where thirsty curls often need additional conditioning. When applying Wonderfoam, start with 1–2 pumps and add more only if needed for your hair length and density. Use Wonderfoam alone for softer, lightweight definition, or layer Curl Gel over it when you want stronger hold and longer lasting curl definition.

Full ingredients

Clever Curl Cleanser Shampoo
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Clever Curl Rich Conditioner
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

Clever Curl Wonderfoam
Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Methyl Cocoyl Taurate, Cetrimonium Chloride, Polyquaternium-55, Panthenol (Vitamin B5), Lactic Acid, Allergen-free Fragrance, Potassium Sorbate, Benzyl Alcohol, Sodium Benzoate.

How do the key ingredients function in Clever Curl Cleanser Shampoo and Rich Conditioner 450ml + Wonderfoam (3pc)?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Aloe Vera provides a moisture focused foundation across all three formulas, helping support softer, more flexible and manageable curls from cleansing through conditioning and styling.
• Decyl Glucoside: The key cleansing ingredient in the Cleanser. It gently helps lift excess oil, product residue and everyday buildup while supporting the low lather cleansing approach designed for curly and textured hair.
• Glycerin: Found across the trio, Glycerin attracts and helps retain moisture in the hair. It supports hydration and softness through the cleansing and conditioning stages and continues that moisture support during styling with Wonderfoam.
• Behentrimonium Methosulfate: Found in the Cleanser, this conditioning ingredient helps soften the hair and improve manageability during washing. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: A key conditioning ingredient in the Rich Conditioner that provides softness and slip, helping coarse, thirsty curls become easier to detangle and manage.
• Hydrolysed Rice Protein: Found in the Cleanser and Rich Conditioner, Hydrolysed Rice Protein helps support hair strength and condition while complementing the trio's moisture focused ingredients.
• Panthenol (Vitamin B5): Present throughout all three formulas, Panthenol helps support moisture retention, softness and manageability, creating continuity between wash day care and styling.
• Polyquaternium-55: The key styling polymer in Wonderfoam. It helps provide curl definition and light to medium hold while maintaining a softer, more flexible finish than a firm hold styling product.
• Tocopheryl (Vitamin E): Found in the Cleanser and Rich Conditioner, Vitamin E provides antioxidant and conditioning benefits that complement the formulas' focus on softness and moisture.

Why are customers choosing Clever Curl Cleanser Shampoo and Rich Conditioner 450ml + Wonderfoam (3pc) over other curly hair routines?

Clever Curl Cleanser Shampoo and Rich Conditioner 450ml + Wonderfoam (3pc) combines three complementary stages for curls that need gentle cleansing, richer conditioning and lightweight styling. The low lather Cleanser uses Decyl Glucoside to remove routine oils and buildup, the Rich Conditioner adds moisture and detangling slip for coarse, thirsty curls, and Wonderfoam combines Aloe Vera, Glycerin and Panthenol with Polyquaternium-55 for flexible definition and light to medium hold. Shared moisture supporting ingredients help maintain softness and manageability throughout the routine, while Hydrolysed Rice Protein in the Cleanser and Rich Conditioner provides additional support for hair strength and condition.

The trio is especially useful for customers who want hydration without finishing their routine with a heavy styling product. Rich Conditioner can be adjusted as a rinse out, leave in or co-wash according to the hair's moisture needs, while Wonderfoam can be used alone for softer definition, layered beneath Curl Gel when stronger hold is wanted or used to refresh curls between wash days. This gives wavy, curly and coily hair a flexible routine for cleansing, conditioning, frizz care, definition and bounce while allowing the finished hold to be customised - Everything Keratin.

Product type:
Three step curl cleansing, rich conditioning and lightweight styling routine.

Includes:
1 x Clever Curl Cleanser Shampoo 450ml, 1 x Clever Curl Rich Conditioner 450ml and 1 x Clever Curl Wonderfoam 200ml.

Hair type:
Curly and wavy hair, particularly dry, coarse or thirsty curls requiring richer conditioning followed by lightweight styling.

Treatment focus:
Gentle cleansing, hydration, detangling, softness, manageability, frizz care, curl definition, bounce and flexible hold.

Cleanser certified organic content:
82.7% certified organic ingredients.

Rich Conditioner certified organic content:
87.3% certified organic ingredients.

Wonderfoam certified organic content:
81.6% certified organic ingredients.

Cleanser key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Rich Conditioner key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Wonderfoam key ingredients:
Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Polyquaternium-55 and Panthenol (Vitamin B5).

Routine order:
Cleanser Shampoo, Rich Conditioner, then Wonderfoam.

Cleanser application:
Completely saturate the hair, focus cleansing on the scalp, rinse thoroughly and repeat for the recommended two cleanse routine.

Conditioner application:
Apply to saturated hair after cleansing, concentrating on the ends and mid lengths. Distribute evenly and rinse according to your desired conditioning level.

Wonderfoam application:
Apply 1–2 pumps through thoroughly wet hair, distribute evenly and scrunch upwards. Leave in and air dry, plop or diffuse.

Styling hold:
Wonderfoam provides light to medium, flexible hold. Clever Curl Curl Gel can be layered over it when stronger hold is preferred.

Conditioner versatility:
Rich Conditioner can be used as a rinse out conditioner, in a smaller amount as a leave in or incorporated into a co-wash routine.

Primary hair concerns:
Dryness, thirstiness, tangling, roughness, frizz, reduced manageability, lack of definition and curls needing additional bounce.

Formulation disclosure:
The Cleanser and Rich Conditioner contain Hydrolysed Rice Protein. Wonderfoam provides lightweight styling with light to medium hold rather than the firm hold of a dedicated curl gel. The Cleanser is intended for gentle routine cleansing rather than intensive clarifying.