Clever Curl Cleanser and Rich Conditioner 450ml + Curl Treatment (3pc)

Steps

1. Completely saturate the hair with warm water.
2. Apply Clever Curl Cleanser Shampoo to your palms and distribute through the scalp and hair.
3. Gently massage the scalp with your fingertips to lift product residue, excess oils and environmental buildup.
4. Add more warm water and allow the Cleanser to flow through the lengths and ends, gently scrunching as you go.
5. Rinse thoroughly, then repeat the cleansing process for a more thorough scalp and hair cleanse.
6. After the final rinse, keep the hair thoroughly saturated. Apply Clever Curl Rich Conditioner to the ends first, then work through the mid lengths and glaze any remaining conditioner over the hair.
7. Distribute evenly using a wet brush, roping or the squish to condish technique, then rinse thoroughly. A small amount can remain if your curls need additional conditioning.
8. For deeper conditioning, apply Clever Curl Curl Treatment to the saturated hair, concentrating first on the ends and mid lengths before glazing through the remaining hair.
9. Distribute the Curl Treatment evenly using a wet brush, roping or squish to condish technique.
10. Leave the treatment in for up to 10 minutes. A hair steamer or cap can be used during this time if desired.
11. Rinse thoroughly with plenty of water. If additional conditioning is needed, a small amount of Curl Treatment can remain in the hair.
12. Alternatively, use a smaller amount of Curl Treatment as your leave in step. Distribute through wet hair using praying hands, finger raking or a wet brush, then gently scrunch upwards.
13. Air dry, plop or diffuse according to your preferred curl routine.

Professional tip

Use the Rich Conditioner as your regular conditioning step and add the Curl Treatment when your curls need a more intensive moisture boost. For deeper conditioning, keep the hair thoroughly saturated, concentrate the Curl Treatment through the ends and mid lengths and allow up to 10 minutes before rinsing. If using the Curl Treatment as a leave in, start with a smaller amount to avoid overloading the curls. Adjust how much Rich Conditioner you rinse out according to your hair's moisture needs and how much Curl Treatment you plan to leave in.

Full ingredients

Clever Curl Cleanser Shampoo
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Hydroxyethylcellulose, Citric Acid, Sodium Gluconate, Allergen-free Fragrance, Benzyl Alcohol, Salicylic Acid, Sorbic Acid.

Clever Curl Rich Conditioner
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

Clever Curl Curl Treatment
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E), Glycerin, Cetrimonium Chloride, Citric Acid, Allergen-free Fragrance, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Potassium Sorbate.

How do the key ingredients function in Clever Curl Cleanser and Rich Conditioner 450ml + Curl Treatment (3pc)?

• Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice: Found across all three formulas, Aloe Vera helps hydrate and condition the hair, supporting softer, more flexible and manageable curls throughout the cleansing and conditioning routine.
• Decyl Glucoside: The key cleansing ingredient in the Cleanser. It gently helps remove excess oil, product residue and everyday buildup while supporting the moisture focused, low lather cleansing approach designed for curly and textured hair.
• Glycerin: Found throughout the trio, Glycerin attracts and helps retain moisture in the hair, supporting hydration, softness and flexibility from cleansing through to the richer conditioning steps.
• Behentrimonium Methosulfate: Found in the Cleanser, this conditioning ingredient helps soften the hair and improve manageability during washing. Despite its name, it is not a harsh cleansing sulfate.
• Behentrimonium Chloride: Found in both the Rich Conditioner and Curl Treatment, this conditioning and detangling ingredient provides softness and slip, helping thirsty curls feel smoother and easier to work through.
• Hydrolysed Rice Protein: Present across all three formulas, Hydrolysed Rice Protein helps support hair strength and condition while complementing the routine's moisture focused ingredients.
• Panthenol (Vitamin B5): Present throughout the trio, Panthenol helps support moisture retention, softness and flexibility, helping curls feel more conditioned and manageable.
• Tocopheryl (Vitamin E): Found across all three formulas, Vitamin E provides antioxidant and conditioning benefits that complement the routine's focus on moisture, softness and healthy looking curls.

Why are customers choosing Clever Curl Cleanser and Rich Conditioner 450ml + Curl Treatment (3pc) over other curly hair routines?

Clever Curl Cleanser and Rich Conditioner 450ml + Curl Treatment (3pc) creates a moisture focused wash routine for curls that need gentle cleansing, rich everyday conditioning and an additional intensive conditioning step. The Cleanser uses Decyl Glucoside to remove routine oils and buildup, while the Rich Conditioner provides moisture, softness and detangling slip for coarse, thirsty curls. Curl Treatment adds a more intensive conditioning option for times when curls need extra hydration and manageability. Aloe Vera, Glycerin and Panthenol run across the trio, while Hydrolysed Rice Protein provides protein support throughout all three formulas.

The combination also gives customers more control over how much conditioning their curls receive. Rich Conditioner can be used as a rinse out conditioner, in a smaller amount as a leave in or within a co-wash routine, while Curl Treatment can be used as a deeper conditioning treatment for up to 10 minutes or in a smaller amount as a leave in. This makes the trio particularly targeted towards dry, coarse, thirsty or frizz prone curls that benefit from adjustable moisture, softness, detangling and protein support within one coordinated routine - Everything Keratin.

Product type:
Three step curl cleansing, rich conditioning and intensive treatment routine.

Includes:
1 x Clever Curl Cleanser Shampoo 450ml, 1 x Clever Curl Rich Conditioner 450ml and 1 x Clever Curl Curl Treatment 450ml.

Hair type:
Curly and wavy hair, particularly dry, coarse and thirsty curls requiring richer conditioning.

Treatment focus:
Gentle cleansing, hydration, deep conditioning, detangling, softness, manageability and frizz care.

Cleanser certified organic content:
82.7% certified organic ingredients.

Rich Conditioner certified organic content:
87.3% certified organic ingredients.

Curl Treatment certified organic content:
82.4% certified organic ingredients.

Cleanser key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Decyl Glucoside, Glycerin, Behentrimonium Methosulfate, Hydrolysed Rice Protein, Panthenol (Vitamin B5) and Tocopheryl (Vitamin E).

Rich Conditioner key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Curl Treatment key ingredients:
Certified Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Chloride, Hydrolysed Rice Protein, Panthenol (Vitamin B5), Tocopheryl (Vitamin E) and Glycerin.

Routine order:
Cleanser Shampoo, Rich Conditioner, then Curl Treatment when deeper conditioning is required.

Cleanser application:
Completely saturate the hair, concentrate cleansing on the scalp, rinse thoroughly and repeat for the recommended two cleanse routine.

Conditioner application:
Apply to saturated hair after cleansing, concentrating on the ends and mid lengths. Distribute evenly and rinse according to your conditioning needs.

Curl Treatment application:
Apply to saturated hair, concentrate on the ends and mid lengths and leave for up to 10 minutes before rinsing. A smaller amount can alternatively be used as a leave in.

Conditioner versatility:
Rich Conditioner can be used as a rinse out conditioner, in a smaller amount as a leave in or incorporated into a co-wash routine.

Treatment versatility:
Curl Treatment can be used for intensive deep conditioning or in a smaller amount as a leave in. It is not intended for co-washing.

Primary hair concerns:
Dryness, thirstiness, tangling, roughness, frizz, reduced softness and curls requiring additional conditioning.

Formulation disclosure:
All three supplied formulas contain Hydrolysed Rice Protein, making this a protein containing routine as well as a moisture focused routine. The Cleanser provides gentle routine cleansing rather than intensive clarifying, while the Curl Treatment provides a more intensive conditioning option than the everyday Rich Conditioner.