• PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml
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PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml

PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml

$42.00
$42.00
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Description

PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml

Transform coarse, curly, thick and resistant hair with PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml. This professional treatment combines a strong traditional formula with Hydrolyzed Keratin for visibly straighter hair, intensive frizz control and easier styling.

Part of the original generation of traditional keratin treatments, PURC remains popular when mild formulas provide too little curl reduction. Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. The 1 litre size suits repeated salon services, with free shipping from Everything Keratin.

Product benefits

  • Strong resistant hair straightening: Includes a professional 8% methanal formula activated by heat to substantially reduce curl and unwanted volume.
  • Results lasting up to six months: Includes Methanal and Dimethicone to support long lasting straightness, smoothness and frizz control.
  • Softer feel: Includes Hydrolyzed Keratin to condition rough and damaged areas along the hair fibre.
  • Moisture supported finish: Includes Glycerin and Sodium PCA to attract moisture and reduce a dry feel.
  • Improved detangling: Includes Behentrimonium Chloride, Cetrimonium Chloride and Guar Hydroxypropyltrimonium Chloride for better slip and combability.
  • Enhanced shine: Includes Cyclopentasiloxane and Dimethicone to smooth the cuticle and increase gloss.

What makes this product different?

Rather than offering one formula for every client, PURC provides graduated strengths. This strong 8% treatment is designed for coarse, curly, thick and resistant hair that does not respond sufficiently to gentler options. It provides greater curl and volume reduction than PURC 5% without moving directly to the maximum strength 12% formula for very thick, coarse and coily hair. Keratin, humectants, conditioners and silicones support softness and shine throughout the traditional Brazilian blowout service.

PURC formula When to choose it
0% formaldehyde free Fine, damaged to lightly curly hair.
5% formalin Wavy, frizzy to curly hair.
8% formalin Coarse, curly, thick and resistant hair.
12% formalin Very thick, coarse and coily hair requiring maximum strength.

Does this suit my hair?

It’s best for:

  • Coarse, curly, thick or resistant hair
  • Defined curls and textures that are difficult to straighten
  • Strong, healthy hair requiring considerable curl and volume reduction
  • Hair that needs more straightening strength than the PURC 5% formula provides
  • Clients wanting a traditional Brazilian keratin treatment rather than gentle frizz control
  • Salons requiring a 100ml keratin treatment

Professional application and colour compatibility

Use within a traditional clarify, apply, blow dry and flat iron protocol after professional assessment, strand testing and sensitivity testing. This 8% methanal formula requires effective local extraction ventilation, gloves and protective equipment. Avoid the scalp and oversaturation.

High heat may stress fragile fibres or shift colour. Do not use on severely damaged or highly sensitised hair. Choose a gentler PURC strength for bleached, highlighted, fine or delicate hair unless a qualified professional determines otherwise. Coordinate colouring with the stylist and test for colour change.

Frequently asked questions

How straight will PURC 8% make resistant hair?

PURC 8% provides strong curl, frizz and volume reduction for coarse, curly, thick and resistant hair. Results depend on hair condition, texture, application and flat iron technique.

How long do the results last?

Results may last up to six months with correct application and aftercare. Texture, washing frequency, regrowth and maintenance products affect longevity.

Why choose PURC 8% instead of the 5% or 12% formula?

Choose 8% when coarse, curly, thick or resistant hair requires more strength than PURC 5%, but does not need the maximum 12% formula intended for very thick, coarse and coily hair.

Does 8% mean the treatment contains 8% keratin?

No. It identifies the formalin or methanal formula strength, not the Hydrolyzed Keratin content. Methanal is another name for formaldehyde.

Is this a formaldehyde free keratin treatment?

No. Its ingredient list discloses Methanal. Heating the treatment can release formaldehyde into the air, making effective salon ventilation and professional controls essential.

Can it be used on coloured or bleached hair?

Coloured hair requires strand testing because heat may shift colour. For fragile, heavily bleached or overprocessed hair, consider PURC 0% or 5% following professional assessment.

How to use

Steps

  1. Wash the hair twice with a clarifying or purifying shampoo to remove oil, residue and product build-up. Rinse thoroughly.
  2. Blow dry the hair until it is completely dry.
  3. Put on protective gloves and divide the hair into four sections.
  4. Working in approximately 1.25cm sections, apply a small amount of PURC Brazilian Keratin Treatment 8% evenly from near the roots to the ends. Avoid applying directly to the scalp and do not oversaturate the hair.
  5. Comb through with a wide tooth comb to distribute the treatment evenly and remove any excess product.
  6. Cover the hair with a plastic cap. Process coarse, curly, thick or resistant hair for approximately 30 minutes, combing through every 10 minutes.
  7. Without rinsing, blow dry the hair completely in a well ventilated professional salon environment.
  8. Divide the hair into thin sections and pass a flat iron over each section 7 to 10 times. Use approximately 205–230°C for thick, healthy and resistant hair. Adjust the temperature and number of passes according to the hair’s condition, density and resistance.
  9. Leave the treatment in the hair for 72 hours. During this period, avoid washing, tying, clipping or exposing the hair to moisture.
  10. After 72 hours, wash with a suitable maintenance shampoo and conditioner. Use a moisturising hair mask once weekly to help preserve straightness, softness, shine and frizz control.

Professional tip

This 8% formula contains Methanal, another name for formaldehyde, and is intended for coarse, curly, thick and resistant hair. It should only be applied by a trained professional using appropriate protective equipment and effective salon ventilation. Perform a strand test and sensitivity test before application, avoid contact with the scalp, eyes and skin, and never apply excessive product because this can increase residue and fumes during blow drying and flat ironing. Choose a gentler PURC formula for fine, damaged, bleached or highly sensitised hair.

Ingredients

Main ingredients

Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Key ingredients

Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

How do the key ingredients function in PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml?

  • Hydrolyzed Keratin: Conditions damaged areas of the hair, improves softness and helps reduce a rough, brittle feel.
  • Methanal (Formaldehyde): The principal straightening active. It works with high heat to reshape and temporarily fix the hair into a straighter, smoother configuration.
  • Glycerin: A humectant that attracts moisture and helps reduce dryness during the intensive smoothing process.
  • Cetearyl Alcohol: A conditioning fatty alcohol that softens the hair and gives the treatment its creamy consistency.
  • Behentrimonium Chloride: Conditions and detangles the hair while improving smoothness and manageability.
  • Cetrimonium Chloride: Reduces static, assists detangling and helps control frizz.
  • Sodium PCA: A moisture binding ingredient that helps maintain hydration and softness.
  • Cyclopentasiloxane: A lightweight silicone that improves slip, reduces friction and supports easier blow drying.
  • Dimethicone: Coats and smooths the cuticle to reduce frizz and increase softness and shine.
  • Guar Hydroxypropyltrimonium Chloride: A conditioning polymer that improves detangling and softness.

Why are customers choosing PURC Brazilian Keratin Treatment 8% Resistant Hair 100ml over other traditional keratin treatment brands?

Customers choose PURC Brazilian Keratin Treatment 8% Resistant Hair 300ml because it delivers the strong, high impact smoothing associated with the original generation of traditional Brazilian keratin treatments. This established and widely used formula remains popular with customers who find that mild keratin treatments do not provide enough curl, frizz or volume reduction for coarse, curly, thick and resistant hair.

Unlike gentle formulas focused mainly on surface smoothing, its professional 8% methanal formula works with high heat to create visibly straighter, smoother and more manageable hair. It provides a stronger option than PURC 5% without moving immediately to the maximum strength 12% formula intended for very thick, coarse and coily hair.

Hydrolyzed Keratin conditions rough and damaged areas, while Glycerin, Sodium PCA, conditioning agents and silicones support softness, slip and shine. This treatment offers a practical choice for professional stylists seeking strong smoothing performance and long lasting results from a traditional Brazilian keratin formula - Everything Keratin

Specifications

Product type:
Professional heat activated Brazilian keratin straightening and smoothing treatment.

Brand:
PURC.

Formula strength:
8% traditional methanal formula; the percentage does not refer to the Hydrolyzed Keratin concentration.

Size:
100ml.

Texture:
Cream conditioning treatment.

Treatment focus:
Strong curl reduction, volume control, frizz reduction, improved manageability, softness and shine.

Result duration:
Results can last up to six months, depending on hair texture, application, washing frequency, regrowth and aftercare.

Recommended hair:
Coarse, curly, thick and resistant hair in suitable condition.

Unsuitable hair:
Fine, severely damaged, overprocessed, fragile or highly sensitised hair. The PURC 0% or 5% formula may be more appropriate for fine, damaged, lightly curly or less resistant hair.

Key ingredients:
Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

Main ingredients:
Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Preparation:
Clarify the hair twice and blow dry completely before application.

Processing time:
Approximately 30 minutes for coarse, curly, thick or resistant hair, subject to professional assessment and manufacturer directions.

Heat activation:
Requires complete blow drying followed by flat ironing in thin sections. Temperature and passes must be adjusted to the hair’s condition, density and resistance.

Post treatment care:
Do not wash, tie or wet the hair for 72 hours. Use suitable maintenance shampoo, conditioner and a weekly moisturising mask.

Professional or home use:
Professional salon use only due to the strong 8% methanal formula and heat activated fumes.

Storage:
Keep securely closed in a cool, dry place away from direct sunlight, heat and children.

Cautions:
Read the label and safety data before use. Use effective local extraction ventilation and appropriate protective equipment. Avoid inhalation and contact with the scalp, skin and eyes. Do not use during pregnancy or breastfeeding without medical advice. Stop the service if irritation or breathing discomfort occurs.

Delivery + Returns

  • Shipping cost: Free shipping and no minimum spend
  • Delivery time: 3 to 7 days if shipped within Australia. Up to 2 weeks for international
  • Shipping destinations: NZ, USA, CAN, UK and all other major hubs
  • Handling time: 2 to 3 business days 
  • Hours of operation: Monday to Friday, 8:30am to 5pm AEST

FAQ

Do you offer free shipping on all products? 

Yep! We offer free standard shipping on all domestic and international orders. No hidden fees, no nasty surprises at checkout. Excellent for time-poor customers.

What is the return policy?

We have a 30 day return policy. To request a return, please contact us within 5 days of receiving your order by emailing info@everythingkeratin.com.

Do you ship to Po Box addresses?

For secure delivery, our courier requires a recipient to be present at the delivery address to sign for the package. Deliveries cannot be made to unattended addresses where it's a PO Box address.

What’s the 60 day money back guarantee?

Get the item you ordered or your money back within 60 days. We understand that unexpected shipping delays, customs processing, faulty items and other transit-related issues can occasionally occur and may be outside of your control.

 

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