PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml

Steps

1. Wash the hair twice with a clarifying or purifying shampoo to remove oil, residue and product build-up. Rinse thoroughly.
2. Blow dry the hair until it is completely dry.
3. Put on protective gloves and divide the hair into four sections.
4. Working in approximately 1.25 cm sections, apply a small amount of treatment evenly from near the roots to the ends. Avoid applying directly to the scalp and do not oversaturate the hair.
5. Comb through with a wide tooth comb to distribute the treatment and remove any excess product.
6. Cover the hair with a plastic cap. Process for 20 minutes on fine hair or approximately 30 minutes on thick, curly or resistant hair. Comb through every 10 minutes.
7. Without rinsing, blow dry the hair completely in a well ventilated professional salon environment.
8. Divide the hair into thin sections and pass a flat iron over each section 7 to 10 times. Use approximately 150–205°C for fine or compromised hair and 205–230°C for thick, healthy and very resistant hair. Always adjust the temperature and number of passes to the hair’s condition.
9. Leave the treatment in the hair for 72 hours. During this period, avoid washing, tying, clipping or exposing the hair to moisture.
10. After 72 hours, wash with a suitable maintenance shampoo and conditioner. Use a moisturising hair mask once weekly to help preserve softness, shine and frizz control.

Professional tip

This 12% formula contains methanal, another name for formaldehyde, and is intended for very resistant hair. It should only be applied by a trained professional using appropriate protective equipment and effective salon ventilation. Perform a strand test and sensitivity test before application, avoid contact with the scalp, eyes and skin, and never use excessive product because this can increase fumes during blow drying and flat ironing.

Main Ingredients

Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Key Ingredients

Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

How do the key ingredients function in PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml?

• Hydrolyzed Keratin: Conditions damaged areas of the hair, improves softness and helps reduce a rough, brittle feel.
• Methanal (Formaldehyde): The principal straightening active. It works with high heat to reshape and temporarily fix the hair into a straighter, smoother configuration.
• Glycerin: A humectant that attracts moisture and helps reduce dryness during the intensive smoothing process.
• Cetearyl Alcohol: A conditioning fatty alcohol that softens the hair and gives the treatment its creamy consistency.
• Behentrimonium Chloride: Conditions and detangles the hair while improving smoothness and manageability.
• Cetrimonium Chloride: Reduces static, assists detangling and helps control frizz.
• Sodium PCA: A moisture-binding ingredient that helps maintain hydration and softness.
• Cyclopentasiloxane: A lightweight silicone that improves slip, reduces friction and supports easier blow drying.
• Dimethicone: Coats and smooths the cuticle to reduce frizz and increase softness and shine.
• Guar Hydroxypropyltrimonium Chloride: A conditioning polymer that improves detangling and softness.

Why are customers choosing the PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml over other traditional keratin treatment brands?

Our customers choose PURC Brazilian Keratin Treatment 12% Very Resistant Hair 300ml because it delivers the powerful, high impact straightening associated with the original generation of traditional Brazilian keratin treatments. This established and widely used formula remains hugely popular with customers who find that gentler keratin treatments are not strong enough for very thick, coarse, tightly curled or resistant hair. Unlike mild smoothing treatments focused mainly on frizz reduction, its professional 12% methanal formula works with high heat to create a visibly straighter, smoother and more manageable finish. Hydrolyzed Keratin conditions rough and damaged areas, while Glycerin, Sodium PCA, conditioning agents and silicones help maintain softness, slip and shine. The generous 300ml size also provides multiple applications, making it a practical choice for professional stylists and experienced keratin users seeking maximum smoothing strength and long lasting results from a traditional Brazilian keratin formula - Everything Keratin

Product type:
Professional heat activated Brazilian keratin straightening and smoothing treatment.

Brand:
PURC.

Formula strength:
12% traditional methanal formula; the percentage does not refer to the Hydrolyzed Keratin concentration.

Size:
300ml.

Texture:
Cream conditioning treatment.

Treatment focus:
Strong curl reduction, volume control, frizz reduction, improved manageability, softness and shine.

Result duration:
Results can last up to six months, depending on hair texture, application, washing frequency, regrowth and aftercare.

Recommended hair:
Very thick, coarse, tightly curled, coily or highly resistant hair in suitable condition.

Unsuitable hair:
Severely damaged, overprocessed, fragile or highly sensitised hair. Lower PURC strengths may be more appropriate for fine or bleached hair.

Key ingredients:
Hydrolyzed Keratin, Methanal (Formaldehyde), Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

Main ingredients:
Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Preparation:
Clarify the hair twice and blow dry completely before application.

Processing time:
Approximately 30 minutes for thick or resistant hair, subject to professional assessment and manufacturer directions.

Heat activation:
Requires complete blow drying followed by flat ironing in thin sections. Temperature and passes must be adjusted to hair condition.

Post treatment care:
Do not wash, tie or wet the hair for 72 hours. Use suitable maintenance shampoo, conditioner and a weekly moisturising mask.

Professional or home use:
Professional salon use only due to the high strength methanal formula and heat activated fumes.

Storage:
Keep securely closed in a cool, dry place away from direct sunlight, heat and children.

Cautions:
Read the label and safety data before use. Use effective local extraction ventilation and appropriate protective equipment. Avoid inhalation and contact with the scalp, skin and eyes. Do not use during pregnancy or breastfeeding without medical advice. Stop the service if irritation or breathing discomfort occurs.