PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml

Steps

1. Wash the hair twice with a clarifying or purifying shampoo to remove oil, residue and product build-up. Rinse thoroughly.
2. Blow dry the hair until it is completely dry.
3. Put on protective gloves and divide the hair into four sections.
4. Working in approximately 1.25cm sections, apply a small amount of PURC Brazilian Keratin Treatment 0% evenly from near the roots to the ends. Avoid applying directly to the scalp and do not oversaturate the hair.
5. Comb through with a wide tooth comb to distribute the treatment evenly and remove any excess product.
6. Cover the hair with a plastic cap. Process fine, damaged to lightly curly hair for approximately 20 minutes, combing through every 10 minutes.
7. Without rinsing, blow dry the hair completely in a well ventilated professional salon environment.
8. Divide the hair into thin sections and pass a flat iron over each section 7 to 10 times. Use approximately 150–205°C, adjusting the temperature and number of passes to the hair’s condition. Use the lower end of the range and fewer passes on fine, damaged, bleached or sensitised hair.
9. Leave the treatment in the hair for 72 hours. During this period, avoid washing, tying, clipping or exposing the hair to moisture.
10. After 72 hours, wash with a suitable maintenance shampoo and conditioner. Use a moisturising hair mask once weekly to help preserve softness, shine, smoothness and frizz control.

Professional tip

This 0% formaldehyde free formula is intended for fine, damaged to lightly curly hair requiring conditioning, frizz control and a smoother finish rather than maximum straightening. Perform strand and sensitivity tests before application, wear protective gloves and use suitable salon ventilation. Carefully assess damaged, bleached or sensitised hair before applying heat, and reduce the temperature and number of passes when needed. Avoid contact with the scalp, eyes and skin, and do not oversaturate the hair.

Main ingredients

Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Key ingredients

Hydrolyzed Keratin, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

How do the key ingredients function in PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml?

• Hydrolyzed Keratin: Conditions rough and damaged areas of the hair, improves softness and helps reduce a brittle feel.
• Glycerin: A humectant that attracts moisture and helps reduce dryness during the smoothing process.
• Cetearyl Alcohol: A conditioning fatty alcohol that softens the hair and gives the treatment its creamy consistency.
• Behentrimonium Chloride: Conditions and detangles the hair while improving smoothness and manageability.
• Cetrimonium Chloride: Reduces static, assists detangling and helps control frizz.
• Sodium PCA: A moisture binding ingredient that helps maintain hydration and softness.
• Cyclopentasiloxane: A lightweight silicone that improves slip, reduces friction and supports easier blow drying.
• Dimethicone: Coats and smooths the cuticle to reduce frizz while increasing softness and shine.
• Guar Hydroxypropyltrimonium Chloride: A conditioning polymer that improves detangling, softness and combability.

Why are customers choosing PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml over other traditional keratin treatment formulas?

Customers choose PURC Brazilian Keratin Treatment 0% Formaldehyde Free 1000ml because it provides a gentler alternative to traditional formalin based keratin treatments. It is designed for fine, damaged to lightly curly hair requiring smoother texture, reduced frizz and easier styling without Methanal or Formaldehyde in the supplied ingredient list.

Unlike the PURC 5%, 8% and 12% formulas, this 0% option focuses on conditioning and surface smoothing rather than formaldehyde driven curl reduction. Hydrolyzed Keratin conditions rough and damaged areas, while Glycerin and Sodium PCA support moisture. Cetearyl Alcohol, conditioning agents and silicones improve slip, softness, shine and manageability.

The generous 1000ml salon size provides multiple applications, making it a practical choice for professional stylists who need a formaldehyde free PURC option for finer, more delicate or less resistant textures. Choose it when conditioning, frizz control and a smoother finish are more important than maximum straightening strength - Everything Keratin

Product type:
Heat activated formaldehyde free Brazilian keratin straightening and smoothing treatment.

Brand:
PURC.

Formula strength:
0% formaldehyde free formula with no Methanal listed in the supplied ingredients.

Size:
1000ml.

Texture:
Cream conditioning treatment.

Treatment focus:
Gentle straightening, frizz control, surface smoothing, improved manageability, softness and shine.

Result duration:
Results can last up to three to four months, depending on hair texture, application, washing frequency, regrowth and aftercare.

Recommended hair:
Fine, damaged to lightly curly hair requiring gentler smoothing and frizz control. Suitable for hair that does not require the stronger PURC 5%, 8% or 12% formulas.

Unsuitable hair:
Hair requiring maximum curl or volume reduction may need a stronger PURC formula following professional assessment. Severely damaged, fragile or highly sensitised hair must be assessed and strand tested before treatment.

Key ingredients:
Hydrolyzed Keratin, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride.

Main ingredients:
Aqua, Parfum, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.

Formulation disclosure:
The supplied ingredient list does not include Methanal or Formaldehyde. The 0% formula focuses on gentler conditioning and smoothing rather than formaldehyde driven curl reduction.

Preparation:
Clarify the hair twice and blow dry completely before application.

Processing time:
Approximately 20 minutes for fine, damaged to lightly curly hair, subject to professional assessment and manufacturer directions.

Heat activation:
Requires complete blow drying followed by flat ironing in thin sections. Use approximately 150–205°C and adjust the temperature and number of passes to the hair’s condition. Use lower heat and fewer passes on damaged, bleached or sensitised hair.

Post treatment care:
Do not wash, tie or wet the hair for 72 hours. Use a suitable sodium chloride free maintenance shampoo, conditioner and weekly moisturising mask.

Professional or home use:
Suitable for professional salon application or experienced home users who can safely follow the manufacturer’s complete directions. Professional assessment is recommended for damaged, bleached or sensitised hair.

Storage:
Keep securely closed in a cool, dry place away from direct sunlight, heat and children.

Cautions:
Read the product label and follow the manufacturer’s directions before use. Perform strand and sensitivity tests, wear protective gloves and use suitable ventilation. Avoid contact with the scalp, skin and eyes. Carefully control heat on fine, damaged, bleached or sensitised hair. Stop use if irritation or breathing discomfort occurs.